About Rolen
Rolen is a fast-growing construction and development platform focused on residential construction, rebuilding, renovation, ADUs, and development opportunities in the Los Angeles market. We combine local execution with centralized systems, disciplined project management, transparent communication, and strong field-level coordination.
We are building a scalable growth platform: strategic leadership at the top, local relationship-building and sales presence on the ground, and centralized/offshore support for research, data collection, CRM management, campaign execution, content production, reporting, and follow-up.
We are looking for a highly organized, hands-on growth operator who can help turn this vision into a repeatable sales and marketing system.
Role Overview
The Director of Growth, Marketing & Sales Operations will be responsible for building, managing, and improving Rolen’s complete revenue-generation system.
This is not a pure branding role, and it is not a traditional sales role. The strategic positioning and high-level market direction will come from leadership. Your job is to translate that strategy into clear messaging, campaigns, CRM workflows, sales processes, lead-generation systems, reporting structures, and daily execution.
The right candidate is both strategic and operational, but especially strong in execution. You should be able to manage multiple marketing channels, coordinate offshore support, supervise local sales activity, improve CRM discipline, and make sure every lead, campaign, and sales opportunity is tracked, followed up, and moved forward.
Key Responsibilities1. Growth Strategy Execution
Work directly with leadership to translate Rolen’s strategic direction into practical marketing, sales, and lead-generation initiatives.
Responsibilities include:

• Turning leadership’s strategic positioning into campaigns, messaging, website copy, sales scripts, email sequences, and follow-up workflows.
• Helping define and refine target customer segments, including homeowners, investors, developers, rebuild clients, ADU clients, real estate professionals, and referral partners.
• Building repeatable systems for lead generation, qualification, follow-up, conversion, and reporting.
• Creating clear weekly and monthly execution plans tied to measurable growth goals.

2. Branding, Positioning & Trust-Building Execution
Rolen’s growth depends on trust. The Director will help communicate Rolen’s credibility, transparency, local market knowledge, and execution capabilities across all customer-facing materials.
Responsibilities include:

• Improving website messaging, service pages, landing pages, and customer-facing materials.
• Creating trust-building content such as case studies, project summaries, before/after stories, client education pieces, FAQs, proposal templates, and follow-up materials.
• Coordinating photography, video, project documentation, testimonials, and social proof.
• Ensuring that Rolen’s messaging is consistent across website, email, proposals, ads, social media, sales scripts, and CRM workflows.
• Helping position Rolen as a reliable, transparent, and highly organized construction partner in the Los Angeles market.

3. CRM Ownership & Sales Pipeline Management
The Director will own the CRM and ensure it becomes the central operating system for marketing and sales.
Responsibilities include:

• Selecting, setting up, managing, or improving CRM platforms such as HubSpot, Salesforce, Pipedrive, Zoho, GoHighLevel, Monday, or similar systems.
• Creating pipeline stages from lead source to qualified lead, appointment, proposal, follow-up, signed contract, and referral.
• Building automations, reminders, lead scoring, follow-up sequences, dashboards, and reporting workflows.
• Ensuring all leads are properly entered, categorized, assigned, followed up, and tracked.
• Monitoring response times, conversion rates, pipeline value, lead source performance, and sales team activity.
• Reducing founder involvement by creating clear systems, accountability, and reporting.

4. Multi-Channel Lead Generation
The Director will manage and coordinate lead-generation efforts across both digital and offline channels.
Channels may include:

• Cold calling
• Email marketing
• SMS campaigns
• Website lead capture
• SEO and content marketing
• Google Ads
• Meta Ads
• LinkedIn outreach
• Realtor and broker outreach
• Investor outreach
• Local community campaigns
• Referral partner campaigns
• Direct mail or neighborhood-based campaigns
• Retargeting and nurture campaigns

The goal is to create a repeatable, measurable lead engine — not random marketing activity.
5. Website & Digital Presence Management
The Director will be responsible for making sure Rolen’s digital presence supports trust, lead generation, and conversion.
Responsibilities include:

• Managing website updates, landing pages, lead forms, service pages, and calls to action.
• Coordinating with designers, developers, copywriters, SEO specialists, and offshore support.
• Improving website conversion and user experience.
• Making sure project photos, case studies, service descriptions, and trust-building content are current.
• Tracking website performance, traffic sources, form submissions, and campaign attribution.

6. AI Tools, Automation & Content Production
The Director should be comfortable using modern AI tools to improve speed, consistency, and output quality.
Responsibilities include:

• Using AI tools for content drafting, campaign ideation, email personalization, ad copy, research, reporting, sales scripts, video repurposing, and CRM support.
• Creating repeatable AI-assisted workflows for marketing and sales execution.
• Managing offshore or remote teams using clear templates, prompts, SOPs, and quality-control systems.
• Staying current on useful AI tools for marketing automation, content creation, data enrichment, and campaign distribution.

7. Offshore Team Coordination & Workflow Management
Rolen intends to centralize data collection, research, CRM hygiene, reporting, campaign production, and content support through offshore or remote resources.
Responsibilities include:

• Defining which tasks should be handled offshore versus locally.
• Creating SOPs, checklists, templates, and quality-control processes.
• Managing offshore assistants, CRM specialists, researchers, content coordinators, designers, editors, or campaign support staff.
• Ensuring offshore work is accurate, timely, and useful to local sales and leadership.
• Building a system where local teams focus on relationships and closing, while centralized support handles preparation, research, follow-up, and reporting.

8. Local Sales Team Support & Accountability
The Director will support and manage salespeople or business development representatives working locally in the Los Angeles market.
Responsibilities include:

• Creating sales scripts, call guides, objection-handling materials, follow-up templates, and meeting-preparation documents.
• Assigning leads and tracking activity.
• Monitoring calls, appointments, follow-ups, and conversion rates.
• Ensuring local salespeople are prepared with the right materials, target lists, CRM notes, and next steps.
• Building accountability through daily/weekly reporting.
• Helping leadership understand what is working and what needs adjustment.

Ideal Candidate Profile
The ideal candidate is a hands-on growth operator with strong experience across marketing operations, CRM management, sales support, campaign execution, and remote/offshore team coordination.
You may be a strong fit if you have experience as a:

• Director of Growth Operations
• Marketing & Sales Operations Manager
• Growth Marketing Manager
• CRM Manager
• Revenue Operations Manager
• Demand Generation Manager
• Marketing Operations Lead
• Business Development Operations Lead
• Founder-support / executive operations marketing lead

We are especially interested in candidates who have worked in construction, real estate, home services, development, architecture, design-build, professional services, healthcare, SaaS, or other trust-based service businesses.
Required Skills & Experience

• 7+ years of experience in marketing, sales operations, CRM, growth, business development, or related roles.
• Strong experience managing CRM platforms and sales pipelines.
• Experience creating and managing multi-channel campaigns.
• Strong understanding of cold outreach, email marketing, website conversion, paid ads, content marketing, and lead nurturing.
• Ability to translate strategic direction into practical execution.
• Strong writing, editing, communication, and campaign-management skills.
• Experience managing remote or offshore support teams.
• Strong project management and follow-through.
• Comfortable working directly with founders or senior leadership.
• Ability to operate independently without constant supervision.
• Strong reporting discipline and comfort with dashboards, KPIs, and weekly updates.
• Familiarity with AI tools for marketing, content, research, automation, and reporting.

Preferred Experience

• Construction, real estate, development, home improvement, or professional service industry experience.
• Experience supporting local field sales teams.
• Experience building marketing and sales systems from a low-structure or founder-led environment.
• Experience with Google Ads, Meta Ads, SEO, landing pages, email automation, call tracking, and CRM reporting.
• Experience creating case studies, project pages, customer education content, and trust-building materials.
• Experience hiring or managing virtual assistants, CRM specialists, researchers, callers, copywriters, or designers.
• Experience improving operational efficiency and reducing founder involvement.

Key Performance Indicators
Success in this role will be measured by:

• Number and quality of qualified leads generated.
• Lead response time.
• CRM completeness and accuracy.
• Follow-up consistency.
• Appointment-setting rate.
• Proposal conversion rate.
• Campaign performance by channel.
• Website conversion rate.
• Sales team activity and accountability.
• Quality of weekly reporting.
• Reduction in founder involvement in routine marketing and sales execution.
• Ability to manage offshore and local resources effectively.

First 90 DaysFirst 30 Days

• Audit current website, CRM, lead sources, sales process, marketing materials, and follow-up workflows.
• Understand Rolen’s positioning, target customers, services, and current sales opportunities.
• Build or improve the CRM pipeline.
• Identify immediate gaps in lead capture, follow-up, reporting, and campaign execution.
• Create a 30/60/90-day growth execution plan.

Days 31–60

• Launch initial campaigns across priority channels.
• Build lead lists and offshore research workflows.
• Create sales scripts, email sequences, landing page recommendations, and follow-up templates.
• Implement weekly reporting dashboards.
• Improve website messaging and lead-capture flow.
• Begin organizing project content, testimonials, case studies, and trust-building materials.

Days 61–90

• Scale what is working.
• Improve attribution and campaign tracking.
• Establish ongoing offshore support workflows.
• Create a repeatable weekly sales and marketing operating rhythm.
• Train or coordinate local salespeople on CRM use, scripts, follow-up, and reporting.
• Present recommendations for the next stage of growth.

Personality & Working Style
The right candidate should be:

• Highly organized
• Accountable
• Hands-on
• Detail-oriented
• Comfortable with ambiguity
• Fast-moving
• Strong in follow-through
• Comfortable managing multiple workstreams
• Good at creating systems from scratch
• Strong with people, process, and tools
• Not dependent on perfect instructions
• Able to work with founder-level urgency

This person must be able to think, organize, execute, and follow up. We are not looking for someone who only gives advice. We need someone who can build the operating system and make sure work gets done.
Compensation
Compensation will be based on experience and structure. Potential structures may include:

• Base salary or monthly retainer
• Performance bonus tied to qualified leads, appointments, signed contracts, or pipeline growth
• Additional incentives based on successful campaign execution and revenue contribution