Overview
We are looking for a highly skilled and performance-driven Media Buyer to lead paid acquisition efforts across Meta, AppLovin, and native advertising platforms such as Taboola and Outbrain.
This role is ideal for someone who thrives in a fast-paced ecommerce environment and has a strong track record of scaling winning campaigns through data-driven optimization, creative testing, and strategic media buying.
You will play a key role in driving profitable growth by managing large advertising budgets, identifying scaling opportunities, and collaborating closely with creative teams to continuously improve campaign performance.
Schedule: Flexible within 12 PM to 12 AM PH time
Key Responsibilities
Paid Media Management
- Manage and scale paid advertising campaigns across:
- Meta Ads (Facebook & Instagram) – primary platform
- AppLovin
- Native advertising platforms such as Taboola and Outbrain
- Monitor campaign performance daily and optimize for profitability and scale
- Allocate budgets strategically to maximize ROAS and efficiency
Campaign Testing & Optimization
- Launch, test, and iterate campaigns, creatives, audiences, and funnels
- Develop and execute creative testing frameworks to identify winning ad concepts
- Analyze campaign data and performance trends to make informed optimization decisions
- Identify performance bottlenecks and proactively implement solutions
Performance Analysis & Reporting
- Track and optimize key performance metrics including:
- CPA (Cost Per Acquisition)
- ROAS (Return on Ad Spend)
- MER (Marketing Efficiency Ratio)
- CTR (Click-Through Rate)
- Hook Rate and engagement metrics
- Prepare regular performance reports and actionable insights
- Use data to forecast scaling opportunities and manage risk during campaign expansion
Cross-Functional Collaboration
- Work closely with the creative team to develop high-performing ad concepts and iterations
- Collaborate with marketing and ecommerce teams to align acquisition strategies with business goals
- Provide feedback on creative performance, audience behavior, and market trends
Requirements
- Proven experience managing and scaling large paid media budgets ($50K–$100K+ daily ad spend)
- Strong hands-on expertise with:
- Meta Ads Manager (required)
- At least ONE of the following:
- AppLovin
- Taboola
- Outbrain
- Deep understanding of:
- Direct response marketing
- Ecommerce customer acquisition
- Creative testing methodologies
- Performance optimization strategies
- Highly analytical with strong data interpretation and decision-making skills
- Experience working with performance creative teams and iterative ad testing
- Strong understanding of scaling strategies while maintaining profitability
- Ability to thrive in a fast-moving, performance-focused environment
Preferred Candidate
- Has successfully scaled winning ecommerce products through paid acquisition
- Combines strong analytical thinking with creative intuition
- Understands both media buying and performance creative strategy
- Proactive, results-driven, and highly accountable
- Comfortable making fast decisions based on performance data
- Experienced in identifying trends, testing new opportunities, and adapting quickly to platform changes
Independent Contractor Perks
HMO Coverage for eligible locations
Permanent work from home
Immediate hiring
Steady freelance job
Side Note
This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.
Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.