Job Overview

Our client is looking for a results-driven Paid Media Specialist to lead their digital expansion across Canada. This role focuses on high-impact lead generation through Meta and Google Ads, requiring a strategic mindset to manage budgets effectively while scaling into new provincial markets.

Schedule

• Flexible schedule with deadlines and catch-ups within Eastern business hours
   (20 work hours per week)

Responsibilities

• Plan, create, and manage social media advertising campaigns across platforms such as Facebook and Instagram to generate qualified leads
• Develop and optimize Google Ads campaigns targeting specific Canadian provinces to drive regional expansion
• Monitor campaign performance metrics and adjust strategies to maximize return on ad spend within a defined budget
• Collaborate with the business owner to align marketing efforts with provincial expansion goals and timelines
• Produce regular performance reports summarizing lead generation results and campaign insights

Requirements

• Proven experience managing Facebook Meta ads and Google Ads campaigns for lead generation
• Strong understanding of budget management and cost-effective advertising strategies
• Ability to work independently with minimal supervision while meeting deadlines
• High level of attention to detail in campaign setup, targeting, and reporting
• Strong written and verbal communication skills for effective collaboration with the business owner

Scope

• Initial focus on expanding digital marketing reach from Ontario into one additional Canadian province
• Output-based workflow with set deadlines and regular brainstorming sessions with the business owner
• Manage and optimize advertising spend to ensure sustainable, long-term lead generation
• Provide strategic recommendations for scaling campaigns into additional provinces over time

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.