Overview

Drive high-scale growth for an elevated luxury brand by spearheading data-driven paid social strategies across Facebook and Instagram. We are looking for a creative, analytical expert to manage full-funnel campaigns that maximize ROAS and customer acquisition while maintaining a premium brand identity.

Schedule: Monday to Friday, 9:00 AM–6:00 PM PST 

Responsibilities

Paid Media Strategy & Campaign Management

• Build, launch, and scale Meta advertising campaigns across Facebook and Instagram
• Manage full funnel advertising strategies including prospecting, retargeting, retention, and upsell campaigns
• Optimize campaigns daily for ROAS, CPA, MER, CAC, AOV, and customer lifetime value
• Develop audience segmentation strategies using first party data, lookalikes, interests, and behavioral targeting
• Allocate budgets efficiently across campaigns and seasonal initiatives
• Monitor pacing, spend efficiency, attribution, and performance trends

Creative Performance & Testing

• Collaborate with creative teams to develop high converting ad creatives
• Create structured testing frameworks for hooks, offers, copy, formats, and landing pages
• Analyze creative fatigue and identify winning concepts quickly
• Recommend new creative angles based on platform trends and performance data
• Help guide UGC, lifestyle, luxury, and product focused creative direction

Analytics & Reporting

• Track and report on key ecommerce and advertising KPIs
• Build weekly and monthly performance reports with actionable insights
• Monitor attribution models and platform tracking accuracy
• Utilize Meta Ads Manager, GA4, Shopify, Triple Whale, or similar analytics platforms
• Identify opportunities to improve funnel conversion rates and customer acquisition efficiency

Ecommerce Growth Support

• Work closely with ecommerce and retention marketing teams to align promotions and launches
• Support seasonal campaigns including holidays, gifting, product launches, and special collections
• Help improve landing page performance and onsite conversion
• Stay current on Meta platform changes, algorithm updates, and best practices

Requirements

• 6+ years of hands on Meta media buying experience
• Proven success scaling ecommerce brands through Facebook and Instagram advertising
• Strong understanding of direct response marketing and conversion focused creative
• Experience managing monthly ad budgets of $50,000-$500,000
• Deep familiarity with Meta Ads Manager and ecommerce attribution
• Strong analytical and reporting skills
• Experience with Shopify ecommerce brands preferred
• Experience with luxury, food, hospitality, or lifestyle brands is a plus
• Self motivated, organized, and highly detail oriented
• Ability to work in a fast paced, entrepreneurial environment

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance for eligible locations

Note

Please click the Apply button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.