Job Overview

Our client is looking for a hands-on Paid Social Lead Generation Manager (Meta & LinkedIn) to help drive qualified leads and pipeline growth through paid acquisition channels. This role is focused on generating real business opportunities — not simply launching ads. Our client is seeking someone who understands how to turn paid campaigns into qualified meetings and sales pipeline. The ideal candidate has practical experience managing lead generation campaigns across Meta and LinkedIn, is data-driven, and understands how to optimize campaigns based on lead quality and business outcomes.

Schedule

• Monday - Friday, 9:00 AM - 6:00 PM EST, with 1 hour unpaid break (40 work hours per week)

Responsibilities

• Manage and optimize Meta Ads and LinkedIn Ads campaigns
• Build and manage retargeting campaigns
• Launch and optimize lead form campaigns
• Create and refine audience targeting and segmentation strategies
• Monitor campaign performance and optimize based on lead quality and qualified opportunities
• Track and report on meetings booked, pipeline generated, and campaign ROI
• Help improve overall paid acquisition and demand generation strategies
• Support the management of the company and founder's LinkedIn presence when needed

Requirements

• Previous experience running lead generation campaigns through Meta Ads and LinkedIn Ads
• Strong understanding of paid acquisition and demand generation strategies
• Experience optimizing campaigns for qualified leads and meetings, not just low CPL
• Hands-on experience with audience building, segmentation, and retargeting
• An analytical mindset with the ability to interpret campaign performance data
• Professional English communication skills, both written and verbal

Ideal Candidate

• Understands the connection between paid marketing and revenue generation
• Thinks strategically about pipeline growth and lead quality
• Comfortable testing new ideas and improving campaign performance
• Takes ownership of results and continuously looks for optimization opportunities

Independent Contractor Perks

• Health Insurance Coverage for eligible locations
• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.