Job Overview

Our client is looking for a CRM Operations Manager who owns two primary functions: execution and analysis. You will be responsible for loading, scheduling, and performing quality control for every CRM campaign across 11 clients. Beyond execution, you will pull performance data to identify trends and provide evidence-backed recommendations to the team and client owners. You are not just loading content; you are identifying where the data suggests revenue is being left on the table. You will work alongside an in-house graphic designer and report directly to the CEO.

Responsibilities

Execution (per cycle, biweekly per store)

• Load approved campaigns into each store's CRM — audiences, creative, copy, send times, and tracking.
• QC every send before it fires (test-sends, previews, and pre-send sanity checks).
• Enforce suppression lists and manage cross-store audience conflicts.
• Monitor deliverability and first-2-hour engagement.
• Flag any compliance concerns before sends.

Analysis and Optimization (ongoing and end-of-cycle)

• Pull performance data per campaign on a 7-day lag and build a short post-cycle readout (what worked, what didn't, and the hypothesis for the next cycle).
• Conduct segment-level analysis to determine which audiences convert, which are fatigued, and which need recutting.
• Perform send-time and subject-line testing using structured A/B tests or informed reads.
• Track credit efficiency, including projected spend vs. actual per store and portfolio.
• Identify cross-store patterns to determine if a win in one store is worth testing in another.
• Provide specific, evidence-backed recommendations (e.g., "UWS Regulars converts 3x better on Sunday 11am vs Wednesday 6pm; moving premium sends to Sunday").

Quality Bar

• Zero compliance misses.
• Zero wrong-audience sends.
• Zero missed send windows.
• Post-cycle readouts delivered within 10 days of cycle close.

Requirements

• Hands-on experience with at least one enterprise cannabis CRM or loyalty platform (Alpine IQ, Springbig, Dutchie, Klaviyo, Braze, Iterable, or similar).
• Fluency in marketing performance analysis, including pivot tables, cohort thinking, and open/click/conversion funnels.
• Comfortable with CSV exports and spreadsheet analysis without prompting.
• Strong grasp of SMS and email marketing fundamentals: segmentation, deliverability, A/B testing, and opt-out handling.
• Working knowledge of CAN-SPAM and TCPA (training on cannabis-specific state rules will be provided).
• Excellent written English for QC’ing copy across 11 brand voices and writing professional post-cycle readouts.
• Zero-tolerance attention to detail for execution and intellectual honesty in analysis.
• Able to overlap with US Eastern Time for at least 4 hours per day.

Nice-to-have

• Prior cannabis retail marketing experience (or other regulated industries such as alcohol, pharma, or financial) is a plus.
• Multi-location or franchise CRM ops experience.
• Experience with dashboard tools like Looker, DOMO, or Power BI.
• Basic SQL knowledge is a plus.
• Familiarity with NY cannabis advertising regulations.
• Basic HTML or Liquid for email tuning.
• Comfort with Canva or Figma for QC'ing creative.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.