Job Overview

The client is a nonprofit organization seeking a high-level social media specialist to lead strategic initiatives that support our mission and drive membership growth. We are looking for more than just a strategist; we need a visual storyteller with the creative agility to interpret complex brand guidelines and translate them into high-impact designs. Whether you are promoting a community-based retail initiative or crafting a high-level philanthropic appeal, you must be able to build a visual narrative from scratch while maintaining our "North Star" brand identity.

Schedule

• Monday - Friday, Flexible hours within Eastern Standard Time zone (20 hours per week)

Responsibilities

• Innovative application of core brand guides into platform-specific designs; maintaining visual integrity while creatively adapting to unique campaign requirements.
• Develop and execute social media strategies aligned with organizational mission and membership sales objectives.
• Maintain a consistent brand voice and visual identity across LinkedIn, Instagram, and other relevant channels.
• Create, curate, and schedule organic content that clearly communicates the organization’s value proposition.
• Monitor metrics and pivot strategies based on data-driven insights to improve engagement and conversions.
• Develop varied content styles to support specific projects, such as our nonprofit grocery store initiative, targeting both local and donor audiences.

Requirements

• 5+ Years of Experience: A proven track record in social media management and digital marketing.
• Versatile Design Skills: Strong ability to move beyond "templated" looks; demonstrating the ability to apply brand guides to diverse scenarios (retail promotion vs. philanthropic appeals).
• Creative Problem Solving: Comfort in taking broad concepts and building a cohesive visual narrative from scratch.
• Strategic Growth Mindset: Deep understanding of organic growth strategies and how to adapt tone and messaging for a multi-faceted brand.
• Independence & Detail: Ability to manage multiple priorities with a high degree of autonomy and meticulous attention to detail.

Scope

• Brand Growth: Manage and grow the organization’s presence across multiple platforms with a focus on visual innovation.
• Adaptive Content: Develop content that resonates with distinct demographics, from local community members to high-net-worth donors.
• Impact Reporting: Track and analyze performance to demonstrate impact and guide the evolution of our strategic approach.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.