Job Overview

Our client is seeking an experienced SEO & Google Ads Specialist to take full ownership of their digital marketing strategy. This remote, part-time role is ideal for a results-driven professional who can confidently manage both paid advertising and organic search initiatives. You will be the primary driver of traffic, conversion growth, and ROI maximization, making a measurable impact on the brand's digital footprint.

Schedule

• Monday - Friday, 12:00 PM - 4:00 PM NZST (20 work hours per week)

Responsibilities

• Google Ads Management: Build and manage Search, Display, and Shopping campaigns; conduct keyword research, A/B testing, and bid optimizations; and set up comprehensive conversion tracking.
• SEO Optimization: Perform on-page and off-page SEO audits; optimize site structure, metadata, and page speed; and develop and execute effective backlink strategies.
• Analytics & Reporting: Track key metrics (CTR, bounce rate, conversions, rankings) and provide monthly reports with actionable insights based on data trends.
• Collaboration: Coordinate with the marketing team on content strategies, work with developers to implement technical SEO best practices, and contribute ideas for blog topics and seasonal campaigns.

Requirements

• 3+ years of experience in SEO and Google Ads (experience in eCommerce or retail is preferred).
• Deep knowledge of Google Ads, GA4, Google Tag Manager (GTM), and Google Search Console.
• Proficiency with industry-standard tools such as SEMrush, Ahrefs, and Screaming Frog.
• Excellent written and verbal English communication skills.
• Ability to work independently, interpret complex data, and turn it into a growth strategy.

Qualifications

• Experience with Shopify or similar eCommerce CMS is a significant advantage.
• Proven track record of boosting Quality Scores and CTR while optimizing ad spend.
• Ability to deliver transparent and insightful ROI reports.

Performance Goals

• Increase conversions while maintaining or reducing ad spend.
• Improve keyword rankings and organic traffic growth.
• Enhance overall site visibility and search authority.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.