Job Overview

Our client is looking for a creative, strategic, and results-driven Social Media Marketing Specialist to elevate their travel brand’s online presence and drive engagement through both social media and targeted email marketing campaigns. The ideal candidate is a visual storyteller with a strong marketing mindset and an understanding of travel trends, destination marketing, and digital communication strategies—someone who can turn inspiration into measurable bookings.

Schedule

• Flexible within NSW, AU business hours (40 hours per week)

Responsibilities

• Develop and execute engaging social media strategies; create compelling travel content including reels, destination highlights, and itineraries; and manage growth across Instagram, TikTok, Facebook, and Pinterest.
• Respond to inquiries and foster an active travel community while monitoring trends and evolving algorithms.
• Work with photographers, influencers, hotels, and tourism partners to enhance brand exposure.
• Become fully proficient in MailChimp to build, design, and manage structured Electronic Direct Mail campaigns featuring travel products.
• Segment and maintain the membership database to ensure targeted and effective campaign delivery.
• Monitor performance metrics for both social media and email campaigns (open rates, CTR, conversions) and provide monthly reports with strategic recommendations.

Requirements

• 2+ years of experience managing social media for a travel brand, hospitality company, tourism business, or related industry.
• Strong storytelling and copywriting skills with a deep understanding of destination marketing.
• Experience creating short-form video content (Reels, TikTok).
• Proficiency in social media analytics, scheduling tools, and email performance tracking.
• Basic photo and video editing skills (Canva, Adobe, CapCut, or similar).
• Strong organisational skills with the ability to manage multiple campaigns simultaneously.

Qualifications

• Experience in email marketing and direct marketing platforms (MailChimp experience preferred).
• Passion for travel and extensive knowledge of global destinations.

Personal Attributes

• Proactive and self-motivated
• Creative thinker with a marketing mindset
• Strong team player
• Customer-focused approach
• Positive and adaptable attitude

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.