Job Overview

Our client is looking for someone to combine social media management with marketing automation to build organic presence, streamline lead generation, and maintain community engagement across multiple platforms. The ideal candidate will help establish backend systems and automation while managing content creation and posting schedules. This position requires creativity, transparency, and an understanding of how to connect with the target demographic through authentic, engaging content.

Client Overview

A clinical nutrition and personal training business specializing in helping individuals navigate perimenopause and menopause through personalized nutrition coaching and exercise guidance. The business focuses on providing individualized, education-based programs rather than quick-fix diet plans, with services covered by health insurance in New Zealand.

Schedule

• Monday - Friday, flexible scheduling, 4-5 hours per day NZDT (20 work hours per week)

Responsibilities

• Create and schedule Instagram reels, daily stories, and content across multiple social media platforms, including Meta, TikTok, and LinkedIn.
• Build and implement marketing automation systems, including CRM setup through WIX, email sequences, and lead generation funnels.
• Develop a free menopause guide funnel and implement basic chatbot functionality using ManyChat or similar tools.
• Manage community engagement by responding to messages and inquiries, then directing qualified leads to booking calendars.
• Optimize Google presence and leverage existing five-star reviews to improve online visibility and SEO.
• Streamline connection between website (WIX) and social media platforms to create cohesive brand presence.
• Maintain brand voice that is authentic, transparent, humorous, and relatable rather than preachy or overly educational.
• Build and manage an email marketing database from website lead generation forms.
• Utilize Canva for content creation and branding materials.

Requirements

• Minimum 3 years of experience in social media management and digital marketing.
• Proven experience working with WIX website platform including CRM setup and automation tools.
• Strong understanding of content creation across Instagram, Facebook, TikTok, and LinkedIn platforms.
• Experience with marketing automation, email sequences, and lead generation funnels.
• Proficiency with Canva for graphic design and content creation.
• Experience with Google Workspace tools and platforms.
• Excellent communication skills with the ability to maintain an authentic, humorous brand voice.

Nice-to-have

• Previous experience working with health and fitness industry clients, particularly in clinical nutrition or wellness coaching.
• Familiarity with Everfit coaching platform.
• Experience working with Australian or New Zealand based clients.
• Knowledge of SEO optimization and Google review management.
• Experience with ManyChat or similar chatbot automation tools.
• Familiarity with AI tools such as Claude, Gemini, or Manus for content creation.
• Understanding of the perimenopause and menopause demographic and their specific needs.
• Experience building communities and engaging target demographics organically before implementing paid advertising strategies.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.