Role: Digital Marketing Assistant (Combined Content Creation & Paid Ads)
Schedule:
-
Part Time - 20h per week - flexible but must communicate within Australian business hours
Independent Contractor Perks:
- Permanent work from home
- Immediate hiring
Responsibilities:
- Create and manage content across multiple social media platforms (Facebook, Instagram) for 11 IGA supermarket locations and one personal training studio using scheduling platforms
- Develop and execute paid advertising campaigns on Meta platforms, including audience targeting, budget optimization, and performance monitoring
- Design graphics and produce video content including reels for promotional campaigns (Mother's Day promotions, in-store tastings, product launches)
- Build and manage lead nurture sequences using email automation platforms to convert campaign leads into customers
- Update website catalogs and landing pages weekly with current product offerings and promotional information
- Analyze campaign performance and provide regular reporting on engagement, conversions, and ROI
Requirements:
- Proficiency in Meta Ads Manager (Facebook and Instagram advertising platform)
- Strong graphic design and video editing skills for social media content creation (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
- Experience with email automation and nurture sequence development
- Knowledge of basic landing page creation and website content management
- Excellent organizational and project management skills to manage multiple accounts simultaneously
- Strong written and visual communication skills to maintain brand consistency
Scope:
- Manage social media presence across 12 client accounts (11 supermarkets and 1 personal training studio)
- Post consistently across platforms with scheduling flexibility based on campaign cycles
- Create original and curated content to drive engagement and lead generation
- Monitor and optimize ad spend to maximize lead quality and conversion rates
- Coordinate with clients on campaign performance and strategic recommendations
Side Note
- This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.
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