Job Overview:

We are seeking a results-driven Senior Lead Generation Specialist to generate high-quality leads for outbound sales campaigns. This is a strategic role designed for a partner, not just a task executor. The ideal candidate will proactively provide insights, optimise processes, and influence lead generation strategy while ensuring accuracy, relevance, and measurable impact.

Schedule:

• Monday - Friday, 9:00 am to 6:00 pm (Melbourne Time), with an hour unpaid break

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health insurance coverage for eligible locations

Responsibilities:

• Generate and qualify high-quality leads across Australia, with initial focus on the Pet Sector and Artificial Turf/Property-related industries.
• Conduct thorough research using Google Maps, websites, reviews, and images to verify leads, ensuring relevance, accuracy, and outdoor/turf potential where applicable.
• Maintain accurate and detailed lead data in CRM systems, including all mandatory fields.
• Prioritise high-value prospects and ensure KPIs are met: verified leads per hour, quality standards (Tier A/B), and completeness of required data.
• Collaborate with management to refine lead generation strategies, providing actionable insights and recommendations.
• Engage professionally with prospective clients via calls and emails.
• Track performance metrics, create periodic reports, and continuously optimise lead generation processes.
• Identify high-potential markets and niche opportunities for outbound campaigns.
• Perform additional duties as assigned to support evolving business objectives.

Requirements:

• 5+ years of senior-level lead generation experience in B2B or niche sectors.
• Proven track record of producing high-quality leads with measurable impact.
• Experience acting as a strategic partner, providing insights and recommendations, not just executing tasks.
• Strong analytical and research skills, including verification of business data and interpretation of online reviews, images, and websites.
• Excellent verbal and written communication skills, with a confident and professional sales presence.
• Ability to meet and exceed measurable KPIs consistently.
• Highly organised, detail-oriented, and self-motivated to work remotely with minimal supervision.
• Comfortable collaborating with senior leadership or stakeholders.
• Experience with CRM systems and data management (Hubspot, Jobber, Shopify, or similar).

Highly Regarded:

• Experience in sectors such as Pet Services, Artificial Turf, Landscaping, or Property Management is advantageous.
• Ability to assess outdoor areas and potential turf usage for the Pet Sector.
• Strategic thinking and problem-solving mindset, with a proactive approach to identifying opportunities and optimising processes.

Why Join This Team?

• Opportunity to work as a strategic partner in shaping lead generation strategy

Side Note:

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are determined by your performance throughout the application process.

Reminder:

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions that fulfill all requirements will receive priority review.