Job Overview

Our client is seeking a results-driven Pinterest Marketing Specialist to revitalize and scale the digital presence of an established educational content business. In this role, you will take ownership of a Pinterest account with significant untapped potential, transforming a library of over 400 blog posts into a high-traffic engine for a global membership site. This is an ideal opportunity for a creative strategist who enjoys working independently with high-level guidance from an industry expert who values clear communication and professional growth.

Client Overview

Join a thriving educational content business led by a published author and international speaker based in Albuquerque, NM. The client has a long-standing reputation in language teaching, having worked with major academic publishers. The business centers on a membership site that provides premium resources to educators worldwide, and is now focused on aggressive traffic growth through sophisticated digital marketing.

Schedule

• Monday – Friday, Flexible during client business hours [MST/Albuquerque] (20 hours per week).

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Responsibilities

• Pinterest Optimization: Clean up, organize, and optimize an existing Pinterest account to maximize searchability and reach.
• Content Creation: Design unique, engaging pins for approximately 400 existing blog posts to drive fresh traffic.
• Scheduling & Strategy: Manage and schedule all Pinterest content strategically using the Tailwind platform.
• Traffic Generation: Execute strategies to drive targeted traffic from Pinterest to the client’s blog and membership sales pages.
• Multi-Channel Outreach: Conduct social media outreach across various platforms to boost overall engagement.
• YouTube Management: Create compelling thumbnails, manage video uploads, and optimize descriptions for the client's YouTube channel.
• Cross-Platform Coordination: Schedule and coordinate social media posts across multiple platforms to ensure brand consistency.
• Reporting: Provide regular updates on traffic growth, click-through rates, and engagement metrics.

Requirements

• Pinterest Expertise: Proven experience in Pinterest marketing with a demonstrated track record of driving significant web traffic.
• Tool Proficiency: Hands-on experience with Tailwind (or similar Pinterest scheduling/analytics tools) and social media management platforms.
• Digital Marketing Background: Deep understanding of social media algorithms and digital growth strategies.
• Creative Skills: Experience in graphic creation for Pinterest pins and YouTube thumbnails.
• Technical Aptitude: Familiarity with YouTube content management and video uploading processes.
• Communication: Excellent verbal and written English skills; comfort using Loom for asynchronous training and updates is a plus.
• Independence: Ability to maintain high quality standards with minimal daily supervision.

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.