Role Overview
This role sits at the center of how strategy comes to life across the business. The Growth Marketing Lead takes executive-level strategy and translates it into clear, aligned plans and compelling storytelling across Marketing, Product Development, and Sales. This is not a coordination role, and it is not a net-new strategy role. You are responsible for bringing strategy to life—ensuring teams are aligned, work is focused, and plans will resonate both with consumers and retail partners. You will play a critical role in shaping how the business shows up in market—connecting strategy to execution across channels, customers, and touchpoints. At its core, this role ensures the business is not just aligned on strategy—but executing it in a way that drives results.

Schedule: 20 hrs/week, Core Hours 10am–2pm Central Time

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

What You’ll Do
Translate Strategy into Clear Direction

• Take executive strategy and translate it into clear, actionable priorities across Marketing, Sales, and Product Development
• Build frameworks and plans that help teams understand what to do, why it matters, and where to focus
• Identify gaps, inconsistencies, or misalignment—and bring forward recommendations to strengthen execution
• Ensure strategy is consistently understood and applied across teams

Lead Strategic Storytelling & Sell-In

• Own development of internal and customer-facing decks that bring strategy and plans to life
• Translate strategy into clear, compelling narratives that resonate with both internal stakeholders and retail partners
• Ensure storytelling connects consumer insight, product, and commercial opportunity
• Elevate the quality, clarity, and consistency of how the business presents itself

Drive Cross-Functional Alignment

• Sit at the center of Marketing, Sales, and Product Development to ensure alignment on priorities and plans
• Guide cross-functional conversations toward clarity, focus, and decisions
• Act as a thought partner—helping teams sharpen how strategy shows up in their work
• Proactively identify and resolve disconnects across teams

Ensure Market Relevance & Commercial Impact

• Pressure test plans against retail realities, competitive dynamics, and shopper behavior
• Ensure strategies will land with retail partners while staying true to the consumer
• Incorporate inputs from pricing, assortment, and channel dynamics into planning
• Help teams connect brand storytelling with what will drive performance in market

Drive Focus & Execution Against Priorities

• Maintain visibility across key initiatives and ensure work is progressing against strategic priorities
• Proactively surface risks, trade-offs, and opportunities
• Help the organization stay focused on the highest-impact work
• Bring structure and clarity to complex, fast-moving workstreams

Required Experience

• 6–10+ years in brand management, growth marketing, shopper/retail marketing, or commercial strategy (CPG or retail strongly preferred)
• Experience working across Marketing and Sales, with a strong understanding of how work translates to retail environments
• Proven ability to translate strategy into clear plans, storytelling, and business action
• Strong understanding of retail dynamics, shopper behavior, and commercial drivers

Soft Skills (Required)

• Strategic thinker who can translate—not just create—strategy
• Exceptional storyteller—able to bring strategy to life in a clear, compelling way
• Strong commercial instincts—understands what will resonate with retailers and consumers
• Clear and confident communicator—able to influence across teams
• Strong judgment—able to prioritize and navigate trade-offs
• Highly organized—brings structure to complex, cross-functional work
• Collaborative and low ego—partners effectively across functions

Tools (Preferred)

• PowerPoint (advanced—building high-quality internal and sell-in materials)
• Excel
• Airtable or similar tools

Side Note

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions that fulfill all requirements will receive priority review.