Job Overview

You’ll be instrumental in building and executing a data-driven content strategy that transforms how a Miami real estate business connects with prospects. This role puts you at the forefront of AI-powered marketing, where you’ll research market trends, create compelling content across multiple platforms, and help optimize everything for maximum lead generation. You’ll work directly with the business owner on creative strategy while managing the day-to-day execution of content calendars, email campaigns, and social media presence.

Client Overview

A dynamic real estate professional in Miami is revolutionizing their marketing approach through AI-powered content strategy and optimization. They’re building a comprehensive content ecosystem that generates leads through strategic blog posts, video content, and social media campaigns. This is an exciting opportunity to work at the intersection of real estate, digital marketing, and cutting-edge AI technology.

Schedule

Monday - Friday, 11:00 AM - 03:00 PM EST (20 work hours per week) Ideally within these hours but flexible.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Responsibilities

• Research and brainstorm content ideas using AI tools to identify the top questions prospects are asking in the market
• Create and manage optimized blog posts for WordPress website that feed AI algorithms and drive organic traffic
• Develop video scripts aligned with website content for YouTube and social media platforms
• Produce engaging short-form content for Instagram, YouTube Shorts, and other social platforms
• Manage targeted email marketing campaigns using Compass platform with geographic and demographic segmentation
• Organize and maintain comprehensive content strategy calendars across all platforms and channels
• Supervise website development progress and ensure AI optimization requirements are met
• Coordinate with vendors and handle event planning calls as needed
• Collaborate on creative strategy sessions and provide input on marketing initiatives
• Research competitor strategies and emerging AI/SEO trends to stay ahead of the market

Requirements

• Strong English communication skills with ability to create compelling written content
• Experience with content creation, social media management, and email marketing campaigns (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
• Familiarity with AI tools such as ChatGPT, Gemini, Perplexity for research and content optimization
• Ability to learn new platforms quickly, specifically Compass CMS and WordPress
• Creative mindset with strong collaboration and brainstorming abilities
• Organized approach to content planning and calendar management across multiple platforms
• Comfortable making phone calls to vendors and coordinating events

Qualifications

• Bonus if you’re bilingual in English and Spanish
• It helps if you have marketing background with understanding of lead generation strategies
• Bonus if you have experience with WordPress website management and SEO principles

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.