Role Overview:
We are seeking a data-driven Lifecycle & Retention Manager to take full ownership of our subscriber journey. You won’t just be managing campaigns; you will be the lead strategist responsible for reducing churn and maximizing Lifetime Value (LTV) for our Shopify-based subscription brand.
Schedule:
-
Flexible during EST business hours, 20 hours per week.
Independent Contractor Perks:
- Permanent work from home
- Immediate hiring
Key Responsibilities
- Strategy Ownership: Design and implement a comprehensive retention roadmap. You will analyze churn drivers and build the "Cancel-Save" and win-back frameworks.
- Klaviyo Mastery: Build, test, and optimize advanced flows (Onboarding, Replenishment, Sunset, etc.) using deep segmentation and predictive analytics.
- Subscription Optimization: Manage the subscriber experience within SEAL Subscriptions, focusing on increasing average subscription length.
- Dunning & Recovery: Implement automated strategies to recover failed payments and reduce involuntary churn.
- Data Analysis: Work alongside our marketing team to report on churn rates, LTV, and cohort performance, iterating quickly based on results.
Qualifications
- Experience: 3+ years in a Retention or Lifecycle Marketing role specifically for DTC E-commerce (Subscription experience is mandatory).
- Technical Skills: Expert-level proficiency in Klaviyo and Shopify. Familiarity with subscription apps (SEAL, Recharge, or similar) is a must.
- Mindset: You think like an owner. You are proactive, comfortable teaching others your methodology, and obsessed with moving the needle on unit economics.
- Communication: Strong English communication skills with the ability to overlap with EST hours for team collaboration.
Side Note
- This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.
Reminder
- Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.