Overview:

We are an AI-driven fintech company operating in the structured products space, working with brokers, asset managers, private banks, and wealth managers globally.

We are looking for a Lead Generation & Outreach Specialist to identify and engage high-quality prospects, execute targeted outreach (primarily via LinkedIn, email, and cold calls), and book qualified meetings for senior leadership.

Schedule:

• Mondays to Fridays, 9:00 am to 6:00 pm (US Eastern Time), includes a 1-hour unpaid break (40 hours per week)

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health insurance coverage for eligible locations

Key Responsibilities:

• Lead Sourcing & Qualification
• Use Apollo, LinkedIn Sales Navigator, and similar tools to identify relevant prospects
• Target roles such as:
• Structured Products Sales
• Investment Solutions / Structured Products
• Head of Investments / CIO
• Focus on brokers, distributors, private banks, wealth managers, and asset managers
• Deliver 20–40 high-quality, relevant leads per day
• Outreach Execution
• Send LinkedIn connection requests and follow-ups (primary channel)
• Use short, direct messaging (no long-form sequences)
• Apply light personalization based on role/company
• Use email selectively where appropriate
• Conduct cold calls
• Meeting Booking
• Manage responses and qualify leads
• Book meetings directly into the calendar
• Ensure quality and relevance of meetings (not just volume)
• CRM Management
• Maintain accurate CRM records
• Track outreach, responses, and pipeline stages

Requirements:

• Proven experience in lead generation, outbound sales, or appointment setting within financial services, fintech, or B2B environments
• Strong understanding of financial services terminology; exposure to structured products is a plus
• Experience using tools such as LinkedIn Sales Navigator, Apollo, or similar prospecting platforms
• Comfortable with high-volume outreach across LinkedIn, email, and cold calling
• Strong written and verbal English communication skills
• Ability to write concise, direct outreach messages with light personalization
• Experience in qualifying leads and booking meetings for senior stakeholders
• Familiarity with CRM systems (e.g., HubSpot, Salesforce, or similar)
• Highly organized with strong attention to detail
• Self-motivated, target-driven, and able to work independently

Side Note:

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are determined by your performance throughout the application process.

Reminder:

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions that fulfill all requirements will receive priority review.