Job Overview

Our client is seeking a versatile Digital Marketing Specialist to lead the online presence of a popular healthy food brand. This role is a unique blend of creative content production and technical digital strategy. You will be responsible for everything from designing eye-catching social media reels to implementing SEO/SEM tactics that drive actual foot traffic and online orders. This position offers the opportunity to work closely with brand leadership in a collaborative, remote environment where your creative ideas directly impact the brand's growth and community engagement.

Client Overview

Our client is an established and growing healthy food brand committed to quality, nutrition, and vibrant flavors. Operating in a fast-paced market, they value visual consistency and a proactive approach to digital storytelling. As they scale, they are looking for a marketing professional who understands the specific nuances of the food and beverage industry—where "craveability" meets data-driven strategy.

Schedule

• Monday - Friday, 10:00 AM – 2:00 PM Singapore Time (SGT), (20 hours per week)

Independent Contractor Perks

• Permanent work-from-home setup
• Immediate hiring

Responsibilities

Content Creation & Design

• Social Strategy: Plan and manage a dynamic content calendar with 3–4 high-quality posts weekly across key platforms (Instagram, Facebook, TikTok).
• Visual Production: Design engaging graphics, edit polished reels, and produce video content from raw footage to capture the brand’s "healthy but delicious" aesthetic.
• Marketing Collateral: Create promotional materials, such as digital flyers and in-store signage, ensuring strict adherence to brand guidelines.

Digital Strategy & SEO

• Search Optimization: Execute SEO and SEM strategies to improve organic search rankings and manage paid visibility.
• Lead Generation: Build engagement and generate leads via targeted social media campaigns designed to increase customer loyalty.
• Asset Management: Organize all creative assets using shared drive systems for seamless team access and historical tracking.

Collaboration & Growth

• Feedback Loop: Work closely with the client team, implementing feedback regularly to refine the brand voice.
• Performance Monitoring: Monitor platform analytics to adjust content strategies based on what resonates most with the audience.

Requirements

• Proven Experience: Significant background in social media management and digital content creation.
• Creative Suite Mastery: Strong graphic design and video editing skills (Canva, Adobe Suite, CapCut, etc.).
• Technical SEO/SEM: Practical knowledge of search engine optimization and marketing with demonstrable results.
• Brand Intuition: A strong understanding of brand identity and the ability to maintain visual consistency across different media.
• Communication: Excellent English communication skills and the ability to work independently in a remote setting.
• Organization: Comfortable managing multiple platforms and concurrent content projects under tight deadlines.

Qualifications

• Industry Background: Previous experience in the restaurant, Quick Service Restaurant (QSR), or food industry (Highly Preferred).
• Long-term Commitment: Availability for an ongoing partnership (6 months minimum).

Side Note

This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own reliable computer and high-speed internet connection and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.