Objectives
- Drive Share of Voice and Follower Count + Engagement across Socials
- Maintain a content calendar at least 6 weeks into the future
- Plan posts around key events campaigns, and seasonal trends, and communicate the schedule with the team

Schedule: Monday to Friday, 8:00 am to 5:00 pm Singapore Time with an hour unpaid break

Independent Contractor Perks

• Health Insurance Coverage for eligible locations
• Permanent work from home
• Immediate hiring

Core Responsibilities

• Social Media Management & Strategy: Develop and maintain a six-week content calendar, aligning posts with seasonal trends, key campaigns, and venue events.
• Platform-Specific Execution:
  • Instagram & Facebook: Manage high-frequency posting including twice-weekly feed updates and 5–10 daily stories featuring weather updates and user-generated content.
  • TikTok & YouTube Shorts: Publish weekly trend-driven video content, leveraging trending music and effects to drive views and follower growth.
  • LinkedIn: Execute a B2B strategy to generate corporate event leads through profile optimization and weekly outreach to key decision-makers.
  • WhatsApp: Grow and manage dedicated community channels for general guests and VIPs with frequent, engaging updates.
• Engagement & Community Management: Actively monitor social channels to respond to comments within 12–24 hours and utilize social listening to engage with relevant competitor-related conversations.
• Influencer (KOL) Coordination: Manage the end-to-end influencer pipeline by reaching out to 10 micro-influencers weekly and coordinating at least three on-site visits to ensure consistent content creation.
• Content & Campaign Support: Compile creative assets and copy for performance marketing ads and collaborate with on-site teams to capture live daily content of the beach club experience.
• Reporting & Analytics: Prepare detailed monthly and quarterly reports tracking follower trends, sentiment scores, and Share of Voice (SOV) against key competitors.
• Operational Optimization: Maintain an organized digital asset server for easy retrieval of content and provide weekly assets to external marketing agencies and promoters.

Requirements

• Proven experience managing multiple social media platforms (LinkedIn, TikTok, Instagram, Facebook, YouTube, and WhatsApp).
• Strong content planning skills, with the ability to maintain and execute a rolling content calendar at least 6 weeks ahead.
• Demonstrated ability to grow followers, engagement, and share of voice through organic social strategies.
• Proficiency in social media analytics and reporting, with the ability to translate insights into actionable recommendations.
• Experience with social listening tools and competitor monitoring.
• Solid understanding of short-form video trends, especially for TikTok, Instagram Reels, and YouTube Shorts.
• Excellent community management skills, including timely responses to comments, DMs, and audience interactions.
• Experience in influencer/KOL research, outreach, and campaign coordination.
• Strong copywriting and visual briefing skills for both organic posts and paid ad creatives.
• Highly organized with the ability to manage digital assets, maintain brand consistency, and coordinate cross-functional teams.

Side Note
This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder
Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions that fulfill all requirements will receive priority review.