Job Overview
We are seeking a Facebook Marketing Specialist to manage and grow the social media presence of multiple clients across Facebook and Instagram, including paid advertising campaigns. The ideal candidate is experienced in both photo and video content creation and can strategically manage campaigns to drive engagement, generate leads, and increase conversions.
This role is perfect for someone who enjoys creative content development, performance analysis, and optimizing paid campaigns to maximize ROI.
Client Overview
The client is a digital marketing-focused organization managing multiple brands and accounts. They prioritize engaging content, consistent branding, and data-driven advertising strategies to help clients grow their online presence and revenue.
Schedule
- Full-Time: Monday - Friday, 9:00 AM - 5:00 PM [Client Timezone] (40 work hours per week)
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
Responsibilities
- Manage client Facebook and Instagram accounts, including posting, engagement, and community management
- Create, launch, and optimize paid advertising campaigns using Facebook Ads Manager (ads, boosted posts, Marketplace ads)
- Develop engaging photo and video content aligned with client brand guidelines
- Monitor campaign performance, analyze results, and adjust strategies to improve ROI
- Collaborate with clients to understand goals and recommend marketing strategies
- Ensure content consistency across multiple platforms and client accounts
- Manage multiple campaigns simultaneously while maintaining quality and performance
Requirements
- Proven experience in content creation for Facebook and Instagram (applications with portfolios will be prioritized)
- Hands-on experience with Facebook Ads Manager, including ads, boosted posts, and Marketplace campaigns
- Strong understanding of social media marketing best practices and KPIs
- Ability to analyze campaign performance and make data-driven decisions
- Experience managing multiple accounts or campaigns simultaneously
Qualifications
- Video editing and production skills for social media content
- Direct client-facing experience and account management background
- Experience with social media analytics tools and reporting
- Knowledge of paid ad strategies for local businesses