Position: Digital Marketing & Website Specialist
Position Summary
The Digital Marketing & Website Specialist will be responsible for developing, managing, and optimizing all digital assets across our healthcare entities, including website creation and maintenance, search engine optimization (SEO), paid advertising campaigns, and social media marketing. This role will focus on increasing patient acquisition, improving online visibility, and strengthening brand presence across all locations.
Shift Schedule: 8AM-5PM PST, Monday through Friday
Independent Contractor Perks
HMO Coverage for eligible locations
Permanent work from home
Immediate hiring
Steady freelance job
HMO Coverage for eligible locations
Permanent work from home
Immediate hiring
Steady freelance job
Key Responsibilities
Website Development & Management
- Design, build, and maintain company websites (WordPress or similar platforms)
- Ensure websites are HIPAA-compliant and healthcare-appropriate
- Optimize site performance, speed, and mobile responsiveness
- Update content regularly (providers, services, announcements, blogs)
- Implement SEO best practices (on-page and technical SEO)
Digital Advertising
- Create and manage Google Ads campaigns (Search, Display, Local Service Ads)
- Develop social media advertising campaigns (Facebook, Instagram, LinkedIn as appropriate)
- Monitor cost-per-click (CPC), conversion rates, and ROI
- Provide monthly performance reports with actionable insights
SEO & Analytics
- Conduct keyword research relevant to healthcare services
- Improve organic search rankings
- Monitor Google Analytics and Search Console
- Track patient acquisition metrics and marketing ROI
Social Media Management
- Develop and implement a content calendar
- Create healthcare-compliant educational and promotional posts
- Manage online reputation and respond to reviews
- Increase engagement and community presence
Brand Consistency
- Ensure consistent branding across all platforms
- Collaborate with leadership on campaigns and promotions
- Create digital marketing materials when needed
Qualifications
- 3+ years experience in digital marketing and website management
- Strong knowledge of Google Ads, Meta Ads Manager, and SEO
- Experience in healthcare marketing preferred
- Proficient in website platforms (WordPress, Wix, or similar)
- Analytical mindset with ability to interpret data
- Strong communication and project management skills
Performance Metrics
- Increase website traffic
- Improve conversion rate (appointment requests)
- Reduce cost per lead
- Improve search rankings
- Increase patient volume from digital campaigns
Side Note: Since this is a permanent work-from-home position and the arrangement is that of an “Independent Contractor,” the selected candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.
Reminder
Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which includes pre-screening assessment questions, technical check of your computer, and voice recording.
APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.