Schedule:

• 40 hours per week, Monday to Friday, 9:00 am - 6:00 pm AEST with 1 hour unpaid break
• Client Timezone: Australian Eastern Time (Gold Coast)

Client Overview:

Join a dynamic Australian entrepreneur who’s successfully scaling a 4-month-old swimwear and lifestyle brand alongside an established B2B water company. This fast-growing e-commerce business is experiencing rapid growth through Instagram marketing and an innovative ambassador program, with plans to expand internationally to capture seasonal markets across hemispheres.

Job Description:

You’ll be the digital marketing backbone for an ambitious business owner who’s ready to delegate the hands-on marketing work that’s currently consuming hours of their week. This is your chance to own the entire customer engagement funnel for a growing lifestyle brand, from Instagram outreach to email campaigns to ambassador program management. You’ll work directly with the founder, have significant autonomy, and play a crucial role in scaling the business from startup to established brand.

Responsibilities:

• Execute daily Instagram DM outreach campaigns to 40-50 potential customers and brand ambassadors
• Manage comprehensive email marketing campaigns and customer communications using Klaviyo
• Set up and manage discount codes and promotional campaigns in Shopify for the ambassador program
• Track and maintain ambassador program operations with 30% discount structure
• Handle social media engagement and community management across Instagram channels
• Implement SEO strategies to improve online visibility and organic traffic
• Post and schedule social media content using the provided brand materials
• Respond to customer inquiries and support requests throughout business hours
• Support general digital marketing initiatives as the business continues to expand

Requirements:

• Proven experience with the Shopify platform and e-commerce management
• Strong background in email marketing with Klaviyo experience preferred
• SEO knowledge and practical implementation skills
• Excellent written communication skills for customer engagement and outreach
• Experience with Instagram marketing, DM campaigns, and community management
• Ability to work independently and manage multiple tasks simultaneously
• Comfortable working during Australian business hours with a reliable internet connection
• Bonus if you have experience with ambassador or affiliate program management
• It helps if you have experience in fashion, lifestyle, or seasonal retail industries

Independent Contractor Perks:

• Health Insurance Coverage for eligible locations
• Permanent work-from-home
• Immediate hiring