Job Overview
You will own the entire email and SMS lifecycle—from welcome to win-back. Your mission is to drive revenue, retention, and brand loyalty through thoughtful automation, segmentation, and testing. This is a hands-on execution role, not a strategy-only position.

Client Overview
Our client is a premium, award-winning BBQ and gourmet food brand built on craftsmanship, flavor authority, and community. They're scaling our direct-to-consumer (DTC) business and looking for an experienced lifecycle marketer to own email and SMS as a core revenue channel—not just a newsletter. If you’ve built high-performing Klaviyo flows, understand segmentation, LTV, and attribution, and know how to blend brand storytelling with conversion, this role is for you.

Schedule:

• Monday to Friday, 5:00 am - 2:00 pm PST (40 hours per week)

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Responsibilities

Lifecycle & Automation

• Build, optimize, and maintain all Klaviyo flows, including:
  • Welcome
  • Abandoned Browse / Cart / Checkout
  • Post-Purchase Education
  • Review & UGC
  • Replenishment
  • VIP / Loyalty
  • Win-Back / Sunset
• Ensure flows are segmented by behavior, product type, and customer value
• Coordinate email + SMS timing and logic

Campaigns & Revenue

• Plan and execute weekly campaigns (product launches, seasonal moments, gifting)
• Own campaign calendars for key dates (holidays, special occasions, seasonal campaigns)
• Optimize for revenue per recipient, not just open rates

Copy, Creative & Brand Voice

• Write or oversee high-converting copy in a premium, founder-led brand voice
• Collaborate on creative direction (imagery, layout, CTA strategy)
• Balance education, storytelling, and conversion

Analytics & Optimization

• Track and report on:
  • Flow-driven revenue
  • Conversion rates
  • LTV by cohort
  • List growth & engagement
  • Subscriptions
• Run A/B tests on subject lines, content, timing, and offers
• Continuously improve performance based on data

Requirements

• 2+ years managing email/SMS for Shopify brands
• Deep Klaviyo experience (flows, segmentation, conditional logic)
• Proven track record of flow-driven revenue (screenshots or case studies required)
• Experience with CPG / food / consumables strongly preferred
• Strong understanding of customer lifecycle marketing
• Ability to work independently and own outcomes

Side Note

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.