Job Overview

Our client is seeking a tech-savvy B2B Digital Marketing Specialist to establish and manage our digital marketing presence. As a newly launched website, we're looking to transition from traditional cold calling to a sophisticated digital marketing approach that generates qualified leads and provides actionable intelligence for our sales team.

This is a remote contract position, requiring someone who can work independently while maintaining close communication with our team.

Schedule

• Monday - Friday, 8:00 AM - 5:00 PM, Sydney, AEDT (40 work hours per week)

Independent Contractor Perks:

• Health Insurance Coverage for eligible locations
• Permanent work-from-home
• Immediate hiring

Key Responsibilities:

Paid Advertising Management 

• Google Ads: Design, launch, and optimize Google Ads campaigns targeting our ideal prospects in the financial services/capital raising sector 
• LinkedIn Ads: Create and manage LinkedIn advertising campaigns to reach decision-makers and business owners 
• Manage advertising budgets efficiently and report on ROI 
• Conduct A/B testing on ad copy, landing pages, and targeting parameters
• Continuously optimize campaigns based on performance data 

Email Marketing Campaigns 

• Develop and execute email marketing campaigns to nurture leads 
• Create compelling email content and subject lines that drive engagement
• Segment email lists based on prospect behavior and demographics
• Set up automated email workflows and drip campaigns 
• Monitor email performance metrics (open rates, click-through rates, conversions)

CRM Integration & Analytics 

• Integrate and configure Zoho CRM with our website, Google Ads, and LinkedIn Ads
• Set up tracking pixels and conversion tracking across all platforms
• Implement website visitor tracking to identify prospect behavior and page visits
• Create dashboards and reports showing which prospects are engaging with our content
• Establish lead scoring systems based on digital engagement
• Provide actionable intelligence to the sales team on hot prospects ready for outreach

Technical Setup & Management 

• Install and configure Google Analytics, Google Tag Manager, and conversion tracking
• Set up LinkedIn Insight Tag and conversion tracking 
• Integrate all marketing platforms with Zoho CRM for seamless data flow
• Ensure proper attribution tracking across all marketing channels 
• Implement form tracking and lead capture mechanisms 
• Set up automated alerts for high-value prospect activity 

Reporting & Strategy 

• Provide weekly reports on campaign performance, lead generation, and key metrics
• Analyze campaign data to identify trends and optimization opportunities
• Make data-driven recommendations for budget allocation 
• Track cost per lead and customer acquisition costs 
• Present insights on prospect behavior and engagement patterns 

Required Skills & Experience:

Essential 

• 3+ years of hands-on experience managing Google Ads and LinkedIn Ads campaigns 
• Proven track record of lead generation through paid advertising 
• Strong technical expertise with: 

○ Zoho CRM (or similar CRM platforms) 

○ Google Analytics and Google Tag Manager 

○ Marketing automation and tracking pixels 

○ CRM integration and data synchronization 

• Experience with email marketing on Zoho CRM platform 
• Demonstrated ability to set up technical integrations between marketing platforms and CRM - Zoho 
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Experience in B2B marketing (preferably financial services or professional services)
• Excellent written communication skills for ad copy and email content
• Self-motivated and able to work independently with minimal supervision 

Highly Desirable 

• Experience with banking, finance broking, or business lending sectors
• Knowledge of Australian business market and regulations 
• Google Ads certification 
• LinkedIn Marketing certification 
• Experience with landing page optimization and conversion rate optimization
• Familiarity with SEO principles and content marketing 
• Experience with marketing attribution models 

Key Performance Indicators (KPIs) 

Success in this role will be measured by: 

• Number of qualified leads generated per month 
• Cost per lead across Google and LinkedIn channels 
• Conversion rates from ad clicks to leads 
• Email campaign engagement rates (open, click-through, conversion)
• Quality of CRM data and tracking accuracy 
• Sales team satisfaction with lead intelligence provided 
• ROI on advertising spend 

What Success Looks Like in First 90 Days 

Month 1: Foundation 

• Complete audit of current website and digital presence 
• Set up all tracking pixels and analytics properly 
• Integrate Zoho CRM with website and prepare for ad platform integration
• Launch initial Google Ads and LinkedIn Ads campaigns 
• Set up email marketing infrastructure 

Month 2: Optimization 

• Refine campaigns based on initial performance data 
• Complete CRM integration with ad platforms 
• Launch email nurture campaigns 
• Begin providing weekly intelligence reports to sales team 
• Implement lead scoring system 

Month 3: Scaling 

• Demonstrate positive ROI on advertising spend
• Provide documented cases of sales team using digital intelligence for successful conversions. 
• Present recommendations for scaling campaigns 
• Have fully automated lead tracking and reporting in place 

Side Note

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.