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Social Media Specialist (Content & Outreach)

Work Schedule:

  • 20 hours per week, Monday–Friday.

  • Flexible hours within Eastern Standard Time (EST) business hours.

Role Overview:

We’re looking for a creative and resourceful Social Media Content Creator & Outreach Specialist to repurpose our client's existing YouTube content into engaging graphics and clips, build relationships with influencers, and help drive follower growth across Facebook, Instagram, Twitter, and YouTube. The ideal candidate is hands-on with design and editing tools, understands social media algorithms, and is proactive about growing an online community.

Key Responsibilities:

  • Repurpose long-form YouTube videos into short-form content (Reels, Shorts, Clips) using tools such as Adobe Premiere Pro, DaVinci Resolve, CapCut, or Canva Video Editor.

  • Design and optimize graphics and visual assets for social media using Canva, Adobe Express, or Photoshop.

  • Manage day-to-day posting, engagement, and analytics on Instagram, Facebook Pages, Twitter, and YouTube.

  • Use scheduling and analytics platforms like Hootsuite, Buffer, or Later to publish and track performance.

  • Research and connect with influencers through tools such as Upfluence, Traackr, CreatorIQ, or BuzzSumo, and manage outreach with CRM/email tools (e.g., Mailshake, Snov.io).

  • Collaborate with the team to develop strategies that expand reach and increase followers across channels.

Requirements:
Required Experience & Knowledge

  • Proficiency in Instagram, Facebook Page Management, YouTube, and Twitter.

  • Experience creating short-form video content (Reels, Shorts, TikToks, or similar).

  • Strong working knowledge of at least one professional video editor (Adobe Premiere Pro, DaVinci Resolve) and one design platform (Canva, Adobe Express, Photoshop).

  • Ability to use social media scheduling tools (Hootsuite, Buffer, Later, or equivalent).

  • Familiarity with influencer outreach tools (Upfluence, Traackr, CreatorIQ, or BuzzSumo).

Highly Regarded (Preferred) Qualifications:

  • 3+ years of experience developing and executing social media growth strategies.

  • Proven success in growing online communities through influencer collaborations and creative campaigns.

  • Experience analyzing performance metrics to refine content and outreach strategies.

Independent Contractor Perks:

  • HMO Coverage

  • Permanent work-from-home

  • Immediate hiring

Social Media Specialist (Content & Outreach)

Job Category

Marketing and Content

Job Type

Part Time (20 - 34 Hours per week)

Work Schedule and Timezone

Flexible during business hours (EST)

Published on

Jan 10 2026