Job Highlights

Contract: Independent Contractor
Schedule: 20 hours per week, Flexible during client business hours
Client Time zone: GMT (United Kingdom)

Client Overview
An innovative UK startup revolutionizing the construction industry through a digital marketplace that connects tradespeople to buy and sell excess building materials. They’re simultaneously launching a physical product line of construction tools, creating multiple growth opportunities. This is a ground-floor opportunity with a company that values long-term partnerships and creative autonomy.

Job Description
You’ll shape the social media strategy for a company launching both their digital platform and physical products in the construction space. Working with authentic, on-site content from real builders, roofers, and electricians, you’ll have the creative freedom to build something from scratch while directly impacting user acquisition and platform growth. This role offers the chance to make a significant impact in a growing business where your work drives measurable results, not vanity metrics.

Responsibilities

• Create engaging TikTok content and Instagram reels from on-site trade videos provided by the company
• Develop and implement hashtag strategies across TikTok, Instagram, Facebook, and X (Twitter)
• Generate original posts about construction industry trends and leftover building materials
• Actively engage with followers and comments, converting interest into platform signups
• Participate authentically in relevant Facebook groups and online communities for tradespeople
• Drive measurable KPIs including website signups and material listings rather than follower counts
• Collaborate with potential trade industry influencers for future partnership opportunities
• Respond to inquiries and guide prospects through the platform onboarding process

Requirements

• 2-5 years of social media management experience with demonstrated results
• Strong experience working with UK market and British brands (portfolio examples required)
• Creative content creation skills for both video editing and static post formats
• Excellent written English communication skills for engaging with UK audience
• Proven ability to drive conversions and measurable business outcomes from social media
• Bonus if you have experience in construction, trades, or B2B marketplace industries
• It helps if you’re familiar with various social media management tools and can recommend preferred platforms

Why Join This Team?

• Ground-floor opportunity to build and own the entire social media strategy from scratch
• Work with authentic, real-world content that tells compelling stories
• Performance measured on business impact (signups, listings) rather than vanity metrics
• Flexible approach to tools, platforms, and creative direction based on your expertise
• Long-term partnership opportunity with potential for role expansion as the company scales
• Immediate start with a growing UK startup that values creative autonomy and results

Apply now. Start creating.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their own benefits and taxes. The professional fees are on hourly rates and the rate depends on your performance in the application process.

Job ID: 44453187106