Schedule:

• Flexible within New York business hours
• 20 hours per week

 

Primary Objective:

Plan, execute, and manage clients’ marketing and communication efforts in a way that is fun, engaging, upbeat, educational, and community-focused, while staying seasonally relevant and data-driven.

 

Core Responsibilities:

1. Social Media Management
   • Platforms: Facebook, Instagram, YouTube, Google My Business  
   • Responsibilities:
     • Plan content 1 month in advance
     • Create and schedule posts based on:
       • Seasonal pest pressure
       • Current services & promotions
       • Team activities & culture
       • Community involvement & events
     • Maintain consistent brand voice: approachable, fun, educational “Pest control that’s personal”
     • Repurpose content across platforms when appropriate
     • Monitor comments/messages and flag anything urgent to Audrey
     • Posting Rhythm (guideline):
       • Facebook / Instagram: 3–4x per week
       • Google My Business: 1–2x per week
       • YouTube: 2–4 videos per month (educational, seasonal, or team-focused)
2. Content Creation
   • Write 2-4 blog posts per month (SEO-focused, seasonal, customer-educational)
   • Schedule ChatGPT to send out ongoing weekly recommendations for blog posts based on seasonality in western new york and pest pressure we see
   • Coordinate with website company to:
     • Update service pages as needed
     • Refresh homepage or seasonal banners
     • Publish blog content
     • Ensure consistency between blogs, email, and social messaging
3. Email Marketing 
   • Two separate campaigns: Residential & Commercial
   • Responsibilities:
     • Ongoing monthly email planning
     • Seasonal education + service reminders
     • Community highlights and company updates
     • Coordinate timing with social campaigns
     • Track basic performance metrics (open rate, click rate)
4. Press Releases & Community Promotion
   • Draft and distribute press releases for:
     • Community involvement
     • Company milestones
     • Partnerships or events
     • Align messaging with social and email campaigns
5. Internal Communication (Yodeck)
   • Update Yodeck content weekly for:
     • Company announcements
     • Team wins & shoutouts
     • Upcoming events
     • Seasonal pest tips for staff awareness
     • Ensure Orchard Park & North Tonawanda stay aligned
6. Marketing Data & Reporting
   • Review marketing performance data regularly
   • Work with VA Rain to:
     • Pull reports
     • Identify trends
     • Highlight what’s working vs. what’s not
     • Share brief, actionable insights with Audrey on a weekly basis
7. Collaboration & Workflow

1. • Works independently day-to-day
   • Weekly check-in with Audrey (President)
   • Collaborates with Rain (VA) for reporting and data support
   • Proactively asks for:
     • Upcoming team events
     • Community involvement
     • Seasonal priorities

 

Schedule: Time-Based Workflow (4 Hours/Day)

Weekly Focus Breakdown (Approximate)

• Content Creation & Scheduling: 8–10 hrs
• Blogs & Website Coordination: 4–5 hrs
• Email Campaigns: 2–3 hrs
• Press Releases & Community Content: 1–2 hrs
• Yodeck Updates: 1 hr
• Analytics & Reporting: 1–2 hrs

 Monthly Marketing Calendar Framework

• Week 1
  • Plan next month’s content
  • Identify seasonal pest pressure
  • Confirm team/community events
  • Build social + email calendar
  • Draft blog topics
• Week 2
  • Schedule all social posts for next month
  • Draft press releases if needed
  • Write 2 blog posts
  • Update website as needed
• Week 3
  • Write remaining blog posts
  • Prepare residential & commercial emails
  • Update Yodeck content
  • Review mid-month performance
• Week 4
  • Final analytics review
  • Share insights with Audrey
  • Adjust next month’s strategy based on data
  • Prep YouTube content

 

Job Requirements:

Experience & Skills

• Social Media Execution: Experience planning and scheduling content for Facebook, Instagram, YouTube, and Google My Business. Must be capable of planning calendars 1 month in advance.
• Content Writing: Ability to write SEO-friendly blog posts (2-4 per month) and draft basic press releases.
• AI Utilization: Comfortable using ChatGPT to generate weekly blog topic recommendations based on specific prompts.
• Email Marketing: Experience creating and sending monthly email campaigns (Residential & Commercial) and tracking basic metrics like open rates.
• Digital Signage Management: Ability to update content on Yodeck weekly (for internal office screens).
• Basic Coordination: Experience coordinating with third-party vendors (website company) to request page updates and banner refreshes.

Workflow & Organization

• Independence: Disciplined time management to maintain a consistent 20-hour/week schedule (approx. 4 hours/day) without daily supervision.
• Reporting: Ability to review data, identify basic trends (what worked vs. what didn’t), and summarize insights for weekly reports.
• Brand Alignment: Ability to adopt a specific brand tone (fun, upbeat, educational) across different channels.
• Ability to Research and learn the seasonal climate of Western New York to align pest tips with actual weather conditions.

Tools

• Social Media Scheduling Tools
• Yodeck (or willingness to learn immediately)
• ChatGPT
• Email Marketing Platforms

 

Independent Contractor Perks: 

• Permanent work from home
• Immediate hiring
• Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

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