Overview
We are seeking a creative and detail-oriented Digital Marketing & Video Content Specialist to support our marketing initiatives through email campaigns, digital advertising, and video content production. This role will focus on executing and managing marketing campaigns that drive engagement, brand awareness, and conversions, with a strong emphasis on video editing for YouTube.
This is a 20-hour per week position and offers a flexible Monday–Friday schedule within U.S. Eastern Time.
Key Responsibilities:
1. Email Marketing
- Create, manage, and optimize email marketing campaigns
- Build email sequences, newsletters, and promotional campaigns
- Segment email lists and monitor performance metrics (open rates, CTRs, conversions)
- Ensure emails are aligned with brand voice and marketing goals
- Assist in creating and managing digital ads across relevant platforms (e.g., Google Ads, Meta, or similar)
- Support campaign setup, optimization, and reporting
- Monitor ad performance and suggest improvements
3. Video Editing & Content Creation
- Edit video content primarily for YouTube, including long-form videos and short clips
- Add graphics, captions, transitions, and basic motion elements as needed
- Ensure videos meet platform specifications and brand guidelines
- Collaborate on content ideas and timelines
- Coordinate with internal stakeholders to align campaigns with business objectives
- Maintain organized records of campaigns, assets, and performance data
- Assist with other digital marketing tasks as needed
- Proven experience in digital marketing, email campaigns, and digital advertising
- Solid video editing and posting experience, particularly in YouTube. Preferably with Tiktok and Instagram knowledge as well.
- Proficiency with video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut, or similar)
- Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, or similar)
- Basic understanding of digital ad platforms and performance metrics
- Strong attention to detail and ability to manage multiple tasks
- Creative and analytical mindset
- Strong written and visual communication skills
- Ability to work independently and meet deadlines
- Time management and prioritization
- Comfortable working in a remote, flexible environment
Independent Contractor Perks
Permanent work from home
Immediate hiring
Steady freelance job