Overview

We are seeking a skilled Email, Web & CRM Specialist to manage Klaviyo campaigns, website updates(required), email optimization, ratings & reviews strategy, and conversion tracking. This role ensures the brand delivers high-quality, performance-driven digital experiences that engage and convert customers. You will work closely with the team to optimize campaigns, drive retention, and support website performance and CRO initiatives.

Job Highlights

Number of Paid Hours Per Week: 20 hours per week
Schedule: Available during 10:00 AM – 2:00 PM CST (or as scheduled for the 10-hour workweek)
Work Arrangement: Work from home
Contract: Independent Contractor
Side Note: Since this is a permanent work-from-home position and the arrangement is that of an Independent Contractor, the selected candidate must have their own computer and reliable internet connection. They will be responsible for their own benefits and taxes. Professional fees are paid on an hourly basis and the final rate will depend on performance during the application process.

Responsibilities

• Build and deploy Klaviyo campaigns, flows, and lifecycle automations

• Manage segmentation, A/B tests, deliverability, and overall performance optimization

• Maintain and update website content and landing pages

• Own ratings & reviews strategy and monitor performance metrics

• Analyze web and email data to surface actionable insights for messaging, content, and paid media

• Identify list-growth opportunities and collaborate with the broader team on implementation strategies

• Support conversion rate optimization (CRO) improvements and testing recommendations

Requirements 

• 3+ years of experience in email marketing, CRM, or digital performance roles

• Strong experience with Klaviyo

• Strong understanding of conversion funnel optimization, segmentation, and retention tactics

• Strong analytical skills, with comfort using dashboards and reporting tools

• Experience with Shopify(required), with a strong understanding of web and e-commerce user experience

• Experience with other similar CMS
  

 

Soft Skills:

• Exceptional English communication—able to clearly explain technical findings

• Strong ownership; identifies problems proactively

• Calm, detail-oriented, and methodical in a fast-paced environment

• Comfortable working asynchronously with U.S.-based partners; excellent documentation skills

• High accountability, strong follow-through, and proactive prioritization

• Thrives in ambiguity and can build structure where none exists

• Solutions-oriented with a bias toward rapid testing and iteration

 

Tools Experience (Preferred):

• Klaviyo (required)

• Google Analytics, Looker Studio, or equivalent

• Shopify(required), Webflow, or other CMS platforms

• Airtable

 

Independent Contractor Perks

• Permanent work-from-home setup

• Immediate hiring

• Steady freelance job

Reminder

Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the said link to complete the initial requirements, which include pre-screening assessment questions, a technical check of your computer, and a voice recording. Applications with complete requirements will be prioritized.