Schedule:
- Part-time (20 hours per week) flexible during client business hours | Pacific Time (Los Angeles)
Client Overview: A specialized pediatric optometry clinic revolutionizing children’s eye health through innovative vision correction treatments that help kids avoid wearing glasses permanently. This growing practice focuses exclusively on pediatric patients and their families, offering cutting-edge alternatives to traditional corrective eyewear. The clinic is expanding its reach to serve more families seeking non-traditional vision solutions for their children.
Job Overview: You’ll own the complete digital marketing strategy for a unique healthcare practice that’s changing how children approach vision correction. This is your opportunity to build an entire marketing ecosystem from the ground up while working with a passionate team dedicated to improving children’s lives. You’ll have complete creative freedom to develop and execute marketing campaigns that reach parents seeking innovative alternatives to glasses for their kids, working independently with minimal oversight in a role designed for a senior marketing professional.
Responsibilities:
- Develop and implement a comprehensive digital marketing strategy from scratch for specialized pediatric healthcare services
- Create and manage entire online presence across relevant digital platforms and social media channels
- Design targeted marketing campaigns reaching parents of children with vision challenges
- Build marketing infrastructure, processes, and systems with complete ownership of the function
- Generate strategic recommendations for marketing tools, platforms, and growth opportunities
- Manage content creation and brand messaging for specialized medical services targeting families
- Track and optimize campaign performance to increase patient acquisition and brand awareness
- Work independently to achieve marketing goals with minimal direction or oversight
Requirements:
- Senior-level digital marketing experience with a proven track record of building marketing systems from the ground up
- Experience marketing healthcare services or specialized professional services (bonus if pediatric or family-focused)
- Proficiency with advanced digital marketing tools and platforms beyond basic design software
- Strong understanding of target audience development and campaign optimization for niche markets
- Self-motivated professional who thrives with minimal oversight and complete creative control
- It helps if you have experience with medical practice marketing or family-oriented service businesses
- Ability to work independently and create comprehensive marketing strategies without supervision
Why Join This Team?:
- Complete ownership of marketing function with full creative freedom and strategic control
- Opportunity to make a meaningful impact helping children achieve better vision and confidence
- Flexible remote work arrangement with potential for significant role growth and expansion
- Work with a passionate, small team dedicated to innovative pediatric healthcare solutions
- Build something from scratch in a specialized niche with strong growth potential
- Fair compensation with clear path from part-time to full-time as the practice expands
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
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Apply now. Start creating.