• Research advertising trends across social media sites and digital ad platforms
• Research competitors’ pricing and products and marketing campaigns
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop projects to create content
• Publish digital marketing content online across social media platforms and ad platforms
• Implement email marketing campaigns in coordination with CEO
• Measure, analyze, and extract business insights from digital traffic
• Monitor social media and Google Analytics and Meta Ads Manager
• Optimize paid advertising campaigns using SEO and other tools
• Report on the growth and analytics of campaigns to stakeholders
• Scale campaigns to maximize ROI
• Monitor project status and budget
• Conduct market research to inform campaigns
• Brainstorm and implement experiments and conversion tests

Requirements

• Proven experience in social media management, preferably in the service or automotive industry
• Expertise in creating and managing Google Ads campaigns
• Strong understanding of major social media platforms and their best practices
• Excellent content creation skills, including graphics design and compelling copywriting
• Analytical mindset with the ability to interpret social media metrics and adjust strategies accordingly
• Proficiency in social media scheduling and analytics tools
• Basic knowledge of SEO and content marketing principles
• Creativity and ability to think outside the box to create standout campaigns
• Excellent time management skills and ability to work independently
• Passion for the automotive industry and eagerness to learn about auto care services