Schedule: Monday to Friday, 4 hours per day (flexible during business hours)
Client Time Zone: Langwarrin, VIC
Total Weekly Hours: 20 hours

 

Join a rapidly growing solo travel agency that is expanding beyond expectations. The owner is a passionate entrepreneur who values organization, attention to detail, and taking great care of her team. The business operates year-round with strong seasonal peaks, giving you the opportunity to make a direct impact during high-demand travel periods.

As the Marketing Automation Specialist, you’ll turn scattered leads into structured, profitable customer relationships. Your expertise in lead management and marketing systems will directly influence revenue and overall customer experience. You will work closely with a detail-oriented business owner who values strong processes and will provide you with the autonomy to create and optimize marketing solutions.

 

Responsibilities

• Set up and optimize MailChimp for lead organization and email marketing campaigns
• Design and implement lead funnel systems to capture inquiries from social media and website sources
• Establish automated SMS responses for fast customer follow-up
• Manage and respond to leads from Facebook and other social channels
• Create social media scheduling systems and assist with content management
• Conduct market research and social media outreach for lead generation
• Support customer engagement and follow-up communication across multiple channels
• Streamline marketing automation processes to reduce manual tasks
• Potential to grow into content creation and advanced social media strategy

 

Requirements

• Proven experience with MailChimp setup, configuration, and email marketing automation
• Strong understanding of lead generation, funneling strategies, and CRM organization
• Experience using social media management and scheduling tools
• Familiarity with SMS marketing automation and customer communication systems
• Ability to manage leads across multiple channels and build organized workflows
• Experience with social media engagement and customer service messaging
• Bonus: Experience with travel industry marketing or seasonal business models
• Helpful: Comfort working during Australian business hours and peak travel seasons

 

Independent Contractor Perks

• Permanent work-from-home setup
• Immediate hiring