Schedule:

• Monday-Friday 5 PM - 9 PM GMT
• (Potential to grow into a full-time role)

About the Company

Our Client is a fast-growing mindfulness and storytelling app inspired by the landscapes, languages, and traditions of Scotland, with plans to expand into other culturally rich regions such as Ireland. Our platform offers meditations, sleep stories, dreamscapes, mindful recipes, and sound journeys to help people slow down, reconnect, and find calm in their daily lives.

Our growing audience is primarily based in the US, but we’re expanding rapidly into global markets. We use AI tools to enhance creativity and storytelling while staying true to the cultural authenticity that defines our brand.

Role Overview

We’re seeking a creative, experienced, and organized Part-Time Social Media Manager to expand our presence across all major social channels. You'll turn our audio, visual, and written content into engaging social media posts that grow our following, increase engagement, and drive app subscriptions. You'll collaborate closely with the content and marketing teams and play a key role in expanding our cultural storytelling to global audiences.

This is a part-time role (Monday to Friday, 5PM–9PM GMT) with potential to grow into a full-time position as the brand scales.

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Key Responsibilities

• Plan, create, and schedule content across Instagram, TikTok, YouTube, Facebook, Pinterest, X (Twitter), and LinkedIn.
• Manage campaigns using SocialBee; organize and analyze performance metrics.
• Use Flowjin or similar tools to turn long-form content into short, shareable audio/video clips.
• Generate visuals and captions with AI tools like Midjourney and ChatGPT.
• Adapt content for each platform while maintaining a calm, culturally rich tone.
• Monitor comments and engagement, respond as needed, and escalate when appropriate.
• Collaborate with the content team to align social activity with new app releases.
• Track analytics — follower growth, engagement, conversions — and present insights.
• Assist in launching new culturally themed channels and communities.

What We're Looking For

Essential Skills & Experience:

• At least 5 years of social media management experience.
• Proven track record growing channels, increasing engagement, and driving sales.
• Experience with SocialBee or similar scheduling platforms.
• Proficiency with audio/video/image editing for social platforms.
• Familiarity with AI tools like Flowjin, Midjourney, and ChatGPT.
• Deep understanding of what resonates on each platform, especially in the US market
• Strong written English with adaptable tone for various audiences and channels
• Highly organized — able to manage calendars, campaigns, and reporting
• Willingness to learn Scottish and Irish cultural nuances and vocabulary.

Desirable Skills:

• Experience managing social channels for mobile apps, especially in wellness or mindfulness.
• Ability to launch new channels and build audiences from zero.
• Familiarity with storytelling, cultural heritage, or spiritual/wellness themes.

Independent Contractor Perks

• Permanent work-from-home
• Immediate hiring