Social Media Specialist

Schedule:

• Part-time (20 hours minimum)
• Flexible scheduling with some overlap during New Zealand business hours (9am-3pm NZ time)

Client Timezone: New Zealand (NZST)

Client Overview

Join an exciting spiritually-based wellness company that’s experiencing explosive growth in the holistic health space. This innovative business combines wellness retreats, spiritual healing services, and premium organic products to create transformative experiences for health-conscious consumers. With a stunning brand aesthetic and luxury positioning, they’re building something truly special in the wellness industry. The company is at an inflection point, ready to scale rapidly, and you’ll be instrumental in building their digital presence and community.

Job Description

Create captivating content and manage social media presence for a high-end wellness brand that’s making a real impact in people’s lives. You’ll craft beautiful, engaging content across multiple platforms while maintaining a luxury brand aesthetic that resonates with audiences seeking wellness and spiritual growth. This role offers creative freedom to develop content that not only looks stunning but also helps people on their wellness journey. You’ll be working with a passionate team that values meaningful work and authentic connection with their community.

Responsibilities

• Create compelling short-form video content for Instagram, Facebook, TikTok, and LinkedIn using provided narration and curating appropriate B-roll footage
• Design stunning graphics, carousels, and social media posts using Canva while maintaining the brand’s luxury aesthetic
• Manage social media scheduling and posting using the Later platform
• Engage with the community and manage social media interactions authentically
• Support the development and execution of social media strategies that drive meaningful engagement
• Lead content creation across all major platforms with special focus on TikTok expansion
• Ensure all content maintains the high-end, spiritual wellness brand positioning

Requirements

• Proven experience in video editing and creating engaging short-form content
• Strong design skills with proficiency in Canva and eye for luxury aesthetics
• Experience with social media scheduling tools, particularly Later
• Deep understanding of Instagram, Facebook, TikTok, and LinkedIn best practices
• Ability to work independently with minimal supervision while maintaining brand standards
• Tech-savvy with quick learning ability for new software and platforms
• Understanding of wellness/spiritual content and ability to create authentic, meaningful posts

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Steady freelance job