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Senior Digital Marketing Specialist

Schedule:

  • 20 hours per week - with possibility of more hours during peak season
  • Monday to Friday, flexible between 8AM to 4PM, Kunda Park QLD

 

About Us
We are a premium Australian fashion label celebrated for our elevated essentials, minimalist aesthetic, and modern silhouettes. Our commitment to quality and customer experience extends to our growing global digital presence. As we continue to scale, we’re looking for a talented and driven Senior Digital Marketing Specialist to join our remote team in Southeast Asia.

 

The Role
In this dynamic, part-time role, you’ll be responsible for executing and optimizing our digital and ecommerce strategies. You will work hands-on across email marketing, Shopify merchandising, SEO, analytics, and social media, helping to maintain our brand’s premium feel online. This position blends creativity, ecommerce expertise, and a keen eye for detail.

 

Key Responsibilities

Email & Social Media Marketing

  • Design, build, and schedule high-converting branded emails in Klaviyo

  • Manage campaign automations, A/B tests, and performance reporting

  • Schedule and manage content across social media platforms

  • Tag and update shoppable product links on Instagram and other channels

  • Coordinate influencer orders and track engagement

Ecommerce & Product Content Management

  • Maintain and update product listings on Shopify (pricing, collections, seasonal edits)

  • Upload and edit product imagery, swatches, ghost images, and videos

  • Write and update compelling product descriptions and tags

  • Oversee navigation, theme updates, and Shopify merchandising

  • Regularly archive outdated or inactive products and collections

Analytics & Reporting

  • Generate weekly sales performance reports and returns audits

  • Contribute to monthly reporting and campaign performance reviews

  • Support SEO initiatives: metadata updates, backlink building, content edits

  • Conduct competitor analysis and trend tracking

Digital Asset & ERP Integration

  • Sync Indigo8 ERP updates with Shopify (pricing, inventory, product data)

  • Manage product feed tools (Flexify, Multifeed) for multi-channel syncing

  • Organize and maintain seasonal digital asset libraries

  • Ensure consistent formatting and upload of brand materials

UX, CRO & SEO Optimisation

  • Monitor ad and landing page performance for conversion improvements

  • Execute technical SEO fixes, sitemap and crawl error resolutions

  • Support testing and updates for product discovery tools and fit quizzes

Other Duties

  • Update and manage the website’s stockist map

  • Assist with seasonal style guides and wholesale presentation assets

 

About You

  • 4+ years of digital marketing or ecommerce experience (fashion or premium consumer brand experience preferred)

  • Must share a strong portfolio
  • Proficient in Shopify, Klaviyo, and Google Analytics

  • Strong visual/design sensibility aligned with a luxury/fashion aesthetic

  • Solid understanding of ecommerce best practices, SEO, and email marketing

  • Able to work independently, juggle multiple tasks, and meet deadlines

  • Fluent in English (written and verbal)

Bonus Skills

  • Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign)

  • Knowledge of Shopify metafields, custom themes, and app integrations

  • Familiarity with ecommerce growth strategies and CRO tools

 

Independent Contractor Perks

  • Permanent work from home
  • Immediate hiring
  • Steady freelance job

 

28749917341

Senior Digital Marketing Specialist

Job Category

Marketing and Content

Job Type

Part Time (20 - 34 Hours per week)

Work Schedule and Timezone

Kunda Park QLD

Published on

May 28 2025