Senior Digital Marketing Specialist
Schedule:
- 20 hours per week - with possibility of more hours during peak season
- Monday to Friday, flexible between 8AM to 4PM, Kunda Park QLD
About Us
We are a premium Australian fashion label celebrated for our elevated essentials, minimalist aesthetic, and modern silhouettes. Our commitment to quality and customer experience extends to our growing global digital presence. As we continue to scale, we’re looking for a talented and driven Senior Digital Marketing Specialist to join our remote team in Southeast Asia.
The Role
In this dynamic, part-time role, you’ll be responsible for executing and optimizing our digital and ecommerce strategies. You will work hands-on across email marketing, Shopify merchandising, SEO, analytics, and social media, helping to maintain our brand’s premium feel online. This position blends creativity, ecommerce expertise, and a keen eye for detail.
Key Responsibilities
Email & Social Media Marketing
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Design, build, and schedule high-converting branded emails in Klaviyo
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Manage campaign automations, A/B tests, and performance reporting
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Schedule and manage content across social media platforms
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Tag and update shoppable product links on Instagram and other channels
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Coordinate influencer orders and track engagement
Ecommerce & Product Content Management
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Maintain and update product listings on Shopify (pricing, collections, seasonal edits)
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Upload and edit product imagery, swatches, ghost images, and videos
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Write and update compelling product descriptions and tags
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Oversee navigation, theme updates, and Shopify merchandising
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Regularly archive outdated or inactive products and collections
Analytics & Reporting
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Generate weekly sales performance reports and returns audits
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Contribute to monthly reporting and campaign performance reviews
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Support SEO initiatives: metadata updates, backlink building, content edits
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Conduct competitor analysis and trend tracking
Digital Asset & ERP Integration
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Sync Indigo8 ERP updates with Shopify (pricing, inventory, product data)
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Manage product feed tools (Flexify, Multifeed) for multi-channel syncing
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Organize and maintain seasonal digital asset libraries
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Ensure consistent formatting and upload of brand materials
UX, CRO & SEO Optimisation
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Monitor ad and landing page performance for conversion improvements
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Execute technical SEO fixes, sitemap and crawl error resolutions
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Support testing and updates for product discovery tools and fit quizzes
Other Duties
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Update and manage the website’s stockist map
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Assist with seasonal style guides and wholesale presentation assets
About You
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4+ years of digital marketing or ecommerce experience (fashion or premium consumer brand experience preferred)
- Must share a strong portfolio
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Proficient in Shopify, Klaviyo, and Google Analytics
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Strong visual/design sensibility aligned with a luxury/fashion aesthetic
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Solid understanding of ecommerce best practices, SEO, and email marketing
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Able to work independently, juggle multiple tasks, and meet deadlines
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Fluent in English (written and verbal)
Bonus Skills
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Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
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Knowledge of Shopify metafields, custom themes, and app integrations
- Familiarity with ecommerce growth strategies and CRO tools
Independent Contractor Perks
- Permanent work from home
- Immediate hiring
- Steady freelance job
28749917341
Senior Digital Marketing Specialist
Job Category
Marketing and Content
Job Type
Part Time (20 - 34 Hours per week)
Work Schedule and Timezone
Kunda Park QLD
Published on
May 28 2025