Schedule:

• 20 hours per week
• Monday to Friday, 11 AM to 3 PM Bentleigh East, VIC

Client Timezone: AEST (Australian Eastern Standard Time) - Melbourne

Client Overview

Join an innovative tech startup that’s revolutionizing the author and publishing space with a cutting-edge web application. This dynamic company has developed a platform specifically designed to serve the author community and is at an exciting inflection point - transitioning from product development to growth and market expansion. The product is live and ready for launch, making this the perfect time to build something meaningful from the ground up. You’ll be working with a forward-thinking founder who understands the importance of community-driven marketing and authentic engagement within niche markets.

Job Description

We’re seeking a dynamic Social Media Specialist to spearhead the marketing strategy for a newly launched platform that serves the passionate author community. This is an exceptional opportunity to build social media presence from the ground up, create engaging content strategies, and connect with a highly engaged community of writers and creators. You’ll have complete autonomy to shape the entire social media landscape for a product that’s ready to make a significant impact in the publishing world. This role combines strategic thinking with hands-on execution, requiring someone who can identify opportunities, engage authentically with communities, and drive organic growth through meaningful connections.

Responsibilities

• Develop and execute comprehensive social media strategies across multiple platforms tailored to the author community
• Create short-form video for tiktok/shorts/etc
• Create compelling, authentic content that resonates with writers and publishing professionals
• Manage community engagement and foster genuine relationships with followers and potential users
• Conduct strategic outreach to influencers, particularly on YouTube and other relevant platforms where authors gather
• Identify and actively engage with author communities on platforms like Reddit, Facebook groups, and specialized forums
• Proactively monitor conversations and mentions to identify organic opportunities for product promotion and problem-solving
• Design and optimize paid advertising campaigns across Meta ads and other relevant platforms
• Build and maintain social media accounts and platform presence from inception, establishing brand voice and community guidelines
• Act as the authentic voice of the brand within author communities, providing value-first engagement

Requirements

• Proven experience as a Social Media Manager or Specialist with demonstrable results (APPLICANTS MUST SUBMIT PORTFOLIOS)
• Strong background in social media strategy development and content creation, preferably in niche markets
• Extensive experience with community management and authentic engagement strategies
• Knowledge of influencer outreach and relationship building, particularly in creative industries
• Deep understanding of online communities and ability to identify where target audiences congregate
• Ability to work autonomously with minimal supervision while maintaining high standards
• Excellent English proficiency for communication, content creation, and community engagement
• Experience with paid social media advertising, particularly Meta ads (preferred but not required)
• Proactive mindset with ability to identify opportunities and take initiative in community engagement
• Understanding of or interest in the author/publishing ecosystem is highly valued

Independent Contractor Perks

• Permanent work-from-home
• Immediate hiring
• Steady freelance job