Schedule

• 35 hours per week
• Monday to Friday, 9:00 am to 5:00 pm Sydney, NSW
• Includes 1 hour unpaid break

Client Overview
Join a leading full-service marketing agency that delivers cutting-edge digital solutions to a diverse client base across Australia. Renowned for their creative excellence and data-driven strategies, this well-established agency thrives on innovation and collaboration. Their commitment to delivering measurable, impactful results has cemented their reputation as a trusted partner in the digital marketing landscape.

Job Description
We’re looking for a results-driven Paid Media Specialist to lead strategic digital advertising initiatives across both Meta and Google Ads platforms. In this pivotal role, you’ll manage full-funnel advertising strategies from concept to execution, working with a wide array of Australian businesses. This is a unique opportunity to blend your creative flair with analytical rigor, leveraging paid media to drive real business growth for clients.

Key Responsibilities

• Design and execute high-impact paid social media campaigns across Meta (Facebook & Instagram)

• Develop, launch, and optimize targeted Google Ads campaigns including Search, Display, YouTube, and Performance Max

• Conduct keyword research, audience segmentation, A/B testing, and competitor analysis

• Monitor, analyze, and report on campaign performance across Meta and Google platforms

• Create insightful analytics dashboards and client-facing reports highlighting ROI and performance trends

• Collaborate with internal teams to integrate paid media with broader marketing strategies

• Manage and track media budgets, ensuring maximum return on ad spend

• Provide strategic insights and actionable recommendations based on campaign data

• Stay up to date with the latest trends, tools, and algorithm changes in the digital advertising space

Requirements

• Proven hands-on experience managing paid campaigns on Meta and Google Ads

• Demonstrated ability to optimize campaigns for conversions, ROI, and engagement

• Strong analytical mindset with expertise in interpreting campaign data and analytics

• Proficiency with advertising tools such as Google Ads Manager, Meta Ads Manager, and Google Analytics

• Excellent verbal and written communication skills in English

• Ability to thrive in a fast-paced remote work environment

• Strong organizational and time-management skills with keen attention to detail

• Availability to work during Sydney business hours

• Portfolio showcasing successful paid media campaigns and tangible results

Independent Contractor Perks

• Permanent work-from-home
• Immediate hiring
• Steady freelance job