Role Overview

The Social Media & Marketing Assistant will work closely with the business owner to manage social media platforms, create engaging content, support promotional campaigns, and help grow brand awareness for the restaurant. This role is ideal for someone who understands food, hospitality, and community-driven marketing, and who enjoys bringing fresh and creative ideas to life.

Working Hours

• 20hrs per week, Flexible within client's business hours | Australian Eastern Time

Key Responsibilities

Social Media Management

• Manage and maintain social media accounts including Facebook, Instagram, and TikTok
• Schedule and publish posts, stories, reels, and promotional content
• Respond to comments, inquiries, and online engagement in a timely and professional manner
• Maintain consistent branding and tone across all social media platforms

Content Creation & Marketing Support

• Create engaging captions, graphics, and basic promotional materials
• Assist in planning monthly content calendars and marketing campaigns
• Promote menu items, special offers, seasonal promotions, and events
• Coordinate content ideas focused on food, desserts, breads, cakes, and customer experiences
• Collaborate with the owner on new marketing initiatives and creative campaigns

Community & Brand Engagement

• Help increase online visibility and customer engagement within the local Sydney community
• Research current food and hospitality trends for content inspiration
• Support influencer collaborations, community partnerships, and promotional opportunities
• Track social media performance and provide simple engagement reports and recommendations

Qualifications

• Previous experience in social media management, digital marketing, or content creation
• Hospitality, restaurant, café, bakery, or food industry experience is highly preferred
• Creative mindset with strong attention to branding and presentation
• Familiarity with Canva, Meta Business Suite, Instagram, TikTok, and scheduling platforms
• Ability to work independently while bringing proactive and creative ideas
• Organized, reliable, and detail-oriented

Nice to Have

• Basic photo and video editing skills
• Experience creating food-related content
• Experience with paid social media advertising
• Understanding of Filipino culture and cuisine is a plus

Independent Contractor Perks

• Permanent work from home

• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.