Overview

We are seeking a Marketing Automation Specialist to manage and optimize email and SMS marketing campaigns for an e-commerce client. This role focuses on building automated flows, customer journeys, and audience segmentation strategies to maximize engagement and revenue. The specialist will primarily work with Klaviyo and Mailchimp to ensure campaigns and automations are aligned with business growth goals.

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Job Highlights

Number of Paid Hours Per Week: 20 hours
Schedule: Part-time, flexible during client business hours
Work Arrangement: Work from home
Contract: Independent Contractor

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Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Steady freelance job
• Comprehensive support for payroll, HR, and IT through BruntWork

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Responsibilities

• Build, test, and optimize automated email flows (welcome, abandoned cart, post-purchase, win-back, retention)
• Manage and deploy email campaigns in Klaviyo and/or Mailchimp
• Create audience segmentation and personalization strategies based on customer behavior
• Develop and manage SMS campaigns and automated SMS triggers connected to email flows
• Set up lifecycle marketing journeys from lead to repeat customer
• Conduct A/B testing to improve open rates, click-through rates, and conversions
• Maintain email/SMS list hygiene, tags, and database accuracy
• Track, analyze, and report on campaign performance and revenue impact

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Requirements

• Hands-on experience in email marketing and automation
• Strong experience with Klaviyo and/or Mailchimp
• Experience building automated flows, segmentation logic, and behavior-based triggers
• Familiarity with SMS marketing platforms integrated with email systems
• Experience working with e-commerce platforms, especially Shopify
• Analytical mindset with ability to interpret campaign data and optimize performance

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Side Note

Since this is a permanent work-from-home position and the arrangement is that of an Independent Contractor, selected candidates must have their own computer and reliable internet connection. Contractors are responsible for their own benefits and taxes. Professional fees are hourly and depend on performance during the application process.

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Reminder

Apply directly to the link provided; you will be redirected to BruntWork’s Career Site. You must apply using the provided link to complete the initial requirements, which include pre-screening assessment questions, technical check of your computer, and a voice recording.

APPLICATIONS WITH COMPLETE REQUIREMENTS WILL BE PRIORITIZED.