Social Media & Marketing Specialist | Fitness & Coffee | Remote

Client Overview

Our client operates a thriving personal training studio in Texas with hundreds of active clients and a substantial warm-lead database. They are also launching a new coffee brand and are looking for a hands-on Social Media & Marketing Specialist to build the online presence of both businesses.

This role will take ownership of day-to-day social media execution, content creation, community engagement, and social outreach, allowing the owner to stay focused on the core fitness operation while the marketing function is handled independently.

Schedule: Mon - Fri Flexible during client business hours 6am-8pm (CST) 20 hours a week 

Responsibilities

• Create and edit engaging short-form videos, Reels, TikToks, and social clips using raw footage provided by the team.
• Repurpose existing photos, videos, client content, and brand assets into platform-specific content.
• Manage content calendars and consistently publish across Instagram, Facebook, TikTok, and other relevant platforms.
• Maintain consistent brand voice, visuals, messaging, and positioning across both the fitness studio and coffee brand.
• Identify relevant trends, content opportunities, and formats to increase reach and engagement.
• Actively engage with relevant fitness, wellness, coffee, and local community groups and pages.
• Conduct outbound social media outreach and DM campaigns to generate awareness, conversations, and potential leads.
• Respond to comments, DMs, inquiries, and community interactions in a timely and professional manner.
• Support lead generation through social media engagement and relationship building.
• Monitor content performance and identify opportunities to improve reach, engagement, and lead generation.
• Prepare content for owner approval before publishing and incorporate feedback into future content.
• Take ownership of the day-to-day marketing workflow and ensure content is consistently produced and published.

Must-Have Requirements

• Proven experience in social media management and digital marketing.
• Strong portfolio demonstrating actual social media content creation and management.
• Experience creating short-form video content/Reels/TikToks from raw footage.
• Strong understanding of Instagram, Facebook, and TikTok.
• Excellent copywriting skills for captions, hooks, DMs, and community engagement.
• Experience with social media outreach, DM campaigns, lead generation, or audience growth.
• Strong understanding of current social media trends and platform best practices.
• Strong organizational skills and ability to independently manage a content calendar.
• Proactive, creative, and comfortable taking ownership without constant supervision.
• Strong written and verbal English communication skills.

Preferred Experience

• Experience working with fitness, health, wellness, lifestyle, food, beverage, or hospitality brands.
• Experience marketing a personal training studio, gym, coach, or fitness professional.
• Experience with local business marketing and community-building.
• Experience with lead generation through Instagram/Facebook DMs.
• Experience with Canva, CapCut, Meta Business Suite, or similar tools.
• Experience managing multiple brands simultaneously.

Ideal Candidate

We’re looking for someone who is hands-on, creative, and commercially minded. This isn't simply a content-posting position. The successful candidate will be expected to create content, grow the audience, engage with the community, initiate conversations, and generate opportunities through social media.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations (for full-time roles only)

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.