Work Schedule:

• 20 hours a week, flexible during client business hours
• Client time zone: Youngstown, Ohio

 

About the Role:

As the Operations & Growth Specialist, you will be a key driver in both the operational backbone and growth initiatives of our high-impact digital brand studio. You’ll maintain and optimise our CRM and tool integrations, manage calendars, emails, and bookings, drive digital marketing campaigns across platforms, track finances, and deliver data-driven insights to support strategy. If you are organised, analytical, highly motivated, and comfortable wearing multiple hats in a fast-paced environment, this role offers an exciting opportunity to contribute end-to-end across marketing, operations, and finance.

 

Key Responsibilities:

CRM & Back-End Operations

• Maintain and manage the backend of the CRM system (such as GoHighLevel), including updating pipelines, automating workflows, integrating third-party tools and ensuring data integrity.
• Oversee calendar and email systems: schedule meetings/bookings, coordinate with internal and external stakeholders, monitor and manage inboxes and follow-ups.
• Oversee booking processes: manage booking flows, client onboarding steps, ensure seamless handoff between teams and that all client interactions are properly tracked.

Growth & Marketing

• Plan, execute and optimise digital advertising campaigns on platforms such as Facebook, Instagram, TikTok and Google Ads. Monitor performance, measure ROI and iterate to improve efficiency.
• Maintain ongoing social media marketing efforts (organic posts, community engagement) and email marketing campaigns (list segmentation, content scheduling, performance monitoring).
• Work closely with content/creative teams to align messaging, track campaign KPIs and ensure growth goals are met.

Financial Tracking & Reporting

• Record and monitor income and expenses, manage invoicing and payment processes, flag any anomalies and ensure proper documentation.
• Prepare financial summaries for weekly and monthly review: revenue, cost of advertising, return on ad spend, bookings metrics and other key financial indicators.
• Liaise with external vendors and internal finance/accounting if required to ensure smooth processing of transactions.

Data-Driven Insights & Strategic Support

• Conduct research and compile reports on bookings, ad spend, ROI, funnel conversion metrics, and other operational KPIs.
• Deliver regular dashboards and trend analyses to inform strategic decisions and campaign adjustments.
• Provide project coordination and strategic support: manage project timelines, team schedules, vendor relationships and ensure deliverables are met.

 

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Operations, Finance or a related field (or equivalent work experience).
• Proven experience (2-4 years) in a hybrid operations/marketing role, preferably within a digital agency, growth marketing team or high-growth brand environment.
• Hands-on experience with CRM tools (ideally GoHighLevel or similar), calendar/email systems, and workflow automation.
• Demonstrated ability to run and optimise paid-media campaigns: Facebook/Instagram, TikTok, Google Ads — with measurable ROI improvements.
• Strong financial literacy: ability to track income/expenses, manage invoices/payments and deliver financial summaries.
• Excellent analytical and reporting skills: comfortable working with data, creating dashboards and presenting insights to stakeholders.
• Excellent organisational and project-management skills, able to manage multiple priorities across operations, marketing and finance.
• Strong communication and collaboration: able to work proactively with internal teams, vendors and external stakeholders.
• Self-motivated, resourceful and comfortable working in a fast-moving environment with shifting priorities.

Nice-to-Haves

• Experience specifically using GoHighLevel CRM.
• Background in a creative studio, digital agency or brand-building context.
• Familiarity with spreadsheet tools (e.g., Microsoft Excel, Google Sheets) and basic financial modelling.
• Experience with social media community management and email marketing platforms (e.g., Mailchimp, Klaviyo).
• Exposure to A/B testing, funnel optimisation and conversion rate improvement.

 

Independent Contractor Perks: 

• Permanent work from home
• Immediate hiring
• Steady freelance job

 

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

 

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