Schedule: Full-time with flexible hours based on output delivery; occasional cross-timezone coordination required

Client Timezone: US-focused operations with global reach

Client Overview: A mission-driven global lifestyle brand that’s revolutionizing men’s mental health through premium consumer products. With $2M raised and a $10M funding round in progress, they’re scaling rapidly across 15+ international markets. The company combines premium product positioning with genuine social impact, donating 40% of profits to mental health organizations.

Job Description: You’ll build and amplify the marketing presence for a brand that’s genuinely changing lives while scaling internationally. This role offers creative freedom to develop campaigns from the ground up for a well-funded company with a powerful mission. You’ll have the opportunity to create content that resonates with a meaningful cause while working in a flexible, results-driven environment that values execution and authenticity.

Responsibilities:

• Manage the end-to-end Shopify ecosystem, optimizing Product Detail Pages (PDPs), checkout flows, and upsell funnels to maximize Average Order Value (AOV).

• Execute technical and on-page SEO strategies to capture high-intent keywords and drive sustainable organic traffic growth.

• Create and deploy high-converting content and visuals (using Canva) that "stop the scroll" and drive measurable user action from click to checkout.

• Develop psychological triggers and Call-to-Action (CTA) strategies across ads, landing pages, and website elements to increase Conversion Rates.

• Analyze funnel performance and revenue metrics daily, obsessing over testing and optimization rather than vanity metrics like likes or impressions.

• Strategize the interplay between paid acquisition and organic traffic to ensure sustainable revenue scaling.

• Design and implement bundles, upsells, and cross-sell offers to lift overall store revenue.

Requirements:

• Proven track record as a growth operator with clear examples of converting traffic into actual online sales (revenue impact is required, not just engagement).

• Expert-level proficiency in Shopify is mandatory, including funnel building, backend management, and checkout optimization.

• Experience working specifically with FMCG, beverage, food, or premium lifestyle brands.

• Strong technical skill set including SEO (keyword intent), Canva (rapid visual execution), and landing page optimization.

• A data-driven mindset that prioritizes Revenue Growth, AOV, and Sales over brand awareness or social engagement metrics.

• Ability to demonstrate "before and after" performance proof from previous roles.

• Comfortable working as an individual contributor who executes fast—not just a strategist or manager.

Why Join This Team?:

• Work for a brand with genuine social impact that’s making a difference in men’s mental health
• Creative freedom to develop brand voice and marketing strategies from the ground up
• Flexible work arrangement focused on output and creativity rather than rigid schedules
• Opportunity to grow with a well-funded company preparing for significant international expansion
• Direct, transparent culture that values honest feedback and authentic communication
• Potential for team leadership opportunities as the marketing department scales

Independent Contractor Perks

• HMO Coverage in eligible locations
• Permanent work from home
• Immediate hiring

 

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