Schedule: 9AM - 6PM with 1 hour unpaid break UK Time

Key Responsibilities

Initial Phase – Hands-on Execution

• Plan, create, and send email marketing campaigns (Smartlead, HubSpot, etc.).

• Build and refine SafeGuest’s brand guidelines, tone of voice, and visual identity.

• Create content including blogs, social posts, case studies, landing pages, and newsletters.

• Support sales teams with pitch decks, collateral, and outreach sequence content.

• Manage and grow SafeGuest’s social media presence across LinkedIn, Instagram, YouTube, and Threads.

• Work with designers/agencies when needed to produce high-quality creative assets.

• Analyse campaign performance and implement improvements based on data.

• Help develop SEO-focused blog strategy to increase organic visibility.

Strategic Growth Phase

• Advise the CEO on marketing direction, budget allocation, and growth strategy.

• Build the foundations for scalable marketing systems, automation, and analytics.

• Develop SafeGuest’s positioning within the short-let ecosystem.

• Introduce PMS-focused marketing funnels targeting Guesty, Lodgify, Uplisting and others.

• Launch co-marketing opportunities with partnerships, podcasts, events, and influencers.

• Recruit, train, and lead a high-performing marketing team (design, content, growth, performance).

• Oversee multi-channel strategic campaigns to support SafeGuest’s rapid expansion.

---

Skills & Experience Required

• 4+ years experience in marketing, ideally SaaS, PropTech, or hospitality tech.

• Strong experience with email marketing, CRM tools, and outbound campaigns.

• Excellent copywriting and content creation skills.

• Strong understanding of brand aesthetics and visual consistency.

• Ability to work independently and execute quickly.

• Highly analytical – comfortable with metrics, funnels, attribution, and A/B testing.

• Experience building or contributing to high-growth marketing teams is a bonus.

• Comfortable operating in a fast-paced startup environment.

---

Personal Attributes

• Self-starter with strong ownership mind-set.

• Creative, resourceful, and not afraid to get hands-on.

• Strategic thinker who can zoom out (long-term vision) and zoom in (tactical execution).

• Excellent communicator with the ability to work cross-functionally.

• Passion for technology, hospitality, or short-let property space is a plus.